Articles from February 2011



Romance Is In The Air – But Not for The Black Sales Professional

As we arrive to Valentine’s Day, and are about to move to spring, I surface this great topic.  Vault’s 2011 Office Romance Survey (Vault.com) indicates that 59% of all employees have engaged in an office relationship.  If this is close to true, there is a lot of romance going on.

I would like to try to give you some reasons that Black sales professional might want to avoid that temptation.

The Office Relationship and the Sales Professional

An office relationship is so common, yet reveals the greatest of pitfalls for any sales professional, especially the Black sales professional.  Any relationship is an investment of time and effort; time is finite, and effort measurable.  A sales professional is evaluated based on success in meeting one’s goals, and when there are shortcomings, the extracurricular activities that are in clear view are then viewed in a different light.  They then become a focus.

The burden of sales is its measurability.  It is the day-to-day, week-to-week, and month-to-month measurability of professional sales that generates scrutiny.  Often there is no one individual who knows when you are working, or…well, dating.  In sales it comes with the territory; since there is no time clock, only results.

With all of this in mind, overt, or supposedly covert dating opens you to potential criticism.  If your numbers are not there, it is assumed that your relationship is getting in the way.  If your numbers are there, it is ‘obvious’ that the numbers could be better.

Couple the above issues with the fact you are Black and very much subject to the perceptions of others and you have an interesting problem.  If those who believe the perception that you are putting romance before sales efforts are managers, it surely will come back against you.

Yes, this is a touchy subject, yet true.   Being Black in a predominantly white organization leaves you open to be subjected to the perceptions of many, most importantly the sales managers and the general managers.  In an atmosphere where you need as level ground as possible, the last perception that you need is that you are acting as Romeo, or Juliet on company time.

Some Suggestions

I would suggest that you avoid relationships in the workplace.  Do I believe that most of you will listen to me?  Frankly, I don’t.  If you are going to date in the workplace, I throw out these few points:

  • Know your company’s policy on office relationships – This can keep you from a fatal error.  Yes, many companies have a policy, and you might want to know it before it is used on you.
  • Recognize the harassment exposure – Think it over real well.  If things do not go well, anything you say or do may come back to haunt you!  Most relationships are short term and it is the aftermath of a relationship that triggers harassment claims.
  • Be extremely discreet – There should be no outward expressions at the workplace or on company time.  You should know that if you discuss it with anyone, it will be ‘publicized’ by text messages, tweets, email, and general office conversation, not to mention cell phone pictures.
  • Social Media will work against you – Anything you post, or she posts on social media sites can be evidence of illicit or clandestine activities.
  • Above all know your exit strategy – If it is not working out the way you need, how are you going to get out without a nuclear explosion.  It might be good to have that conversation and agreement at the beginning of any office relationship.

It should go without saying that no managers should be dating subordinates but I will throw it in here as well.  Nothing will shorten a career faster that this type of activity.  Don’t even think about it!

Of Particular Note – The Interracial Relationship

As much as things have changed in the last 50 years, of particular note is the interracial relationship in the workplace.  Something that happens almost commonly in the “real world” still brings extreme scrutiny in the workplace.  Thus there is a double jeopardy for the man or woman who has an interracial relationship in the workplace.  That double jeopardy is based on the fact that the Black sales professional could be damaged by an office relationship, no matter who the partner is.  Additional scrutiny comes to bear when the workplace relationship is interracial.

You are at work to make money and to build a career.  Both can be subject to the whims of others in the workplace.  All of you already know that when it comes to your career and your money, the possibility of a short-term relationship could be very expensive.

Happy Valentine’s Day.

Your comments are welcome.

9 Prospecting Tips For The Black Sales Professional

Man Prospecting

The Telephone is an Asset

For this post I could not have picked a more important topic. Unfortunately there are many of you out there who have a strong belief that there is nothing less desirable than a morning or afternoon of prospecting.

Prospecting – Can’t Do Without It!

There are many aspects of cold calling and prospecting that drive Black sales professionals nuts, especially if you are cold calling in person.  This is already a lonely task, especially if you are faced with any aspects of racial preference or racial discrimination.

In the long term, there is no substitute for prospecting.  Networking is productive, and we will  talk about the benefits of networking and its uses in a future post, yet prospecting is a necessity.

Prospecting is a numbers game.  You have heard it, and realize it is true.  Know your numbers.  Know how many calls you make and how many result in an appointment.  Fine tune your approaches for more success.

Note the following:

  • Prospecting, over time, is the only way you are going to succeed in sales.  Without this sourcing of new potential customers, you will not have a chance to show your talents
  • Whether you are a long-term sales professional or fledgling, your devotion to sourcing new prospects is important
  • Even if you closed two sales this morning, there is no better time to prospect because of the new energy you generated

There is no doubt that prospecting is a requirement of the majority of sales jobs.  I want to throw out some tips that might help with this truly necessary evil.

A Few Tips for Success

Here are a few tips that I would like to share regarding telephone and in-person prospecting:

  • Master the Telephone - The telephone is your ultimate tool as a Black sales professional.   You probably already know this.  Master its uses and advantages.
  • Practice, Practice - Work on your telephone introduction/presentation.  Use a ‘dead’ phone line to work on it over and over.  Try it with a friend or confidant.  If you have a mentor, express your desire to work on it with them.
  • Create Interest - You must create interest, anticipation, and curiosity.  You need to be able to draw someone into this meeting and dialog.
  • Make Realistic Claims - As you do your sales points, make realistic claims.  You may need to prove them one day.
  • Be Confident - Find your comfort.  Sound confident, informed, and race neutral. Be personable and not mechanical.
  • Be Concise - Know your sales points.  It is in essence your elevator speech.  Be able to say why someone should work with you and your organization in 15 seconds or less.
  • Know the End Game - The end game of all prospecting is to get in front of the buyer.  Always remember this.  You want an appointment!
  • Have Knowledge - Know what your organization can do for a particular industry even if you don’t know the client’s needs.  Be prepared to talk about it.
  • Name Dropping - Be prudent about dropping names, but do so when it makes sense.  Remember, some buyers do not want any information shared with their competitors.  Just know the landscape.

One point that I don’t need to tell you about is that as a Black sales professional in B2B you should avoid putting your picture on your business card.  It is not required, and most employers would give you a choice anyway.  Why create situations that can lead to preference or prejudice?

More Prospecting Discussion to Come

We will be covering some important prospecting activities later in February and in March.  Items such as:

  • Getting past the gatekeeper
  • Understanding Your Sales Metrics
  • Selling A Commodity? How to Build Value!
  • Networking Your Way to Prospects

Make sure you check them out.  Your comments would be appreciated.