The job search conundrum can definitely be a routine.  The problem is that it can also be one of the biggest wastes of time imaginable.  Why are you working so hard to find a suitable position when you’re the real power is in recruiters seeking you out?

___________________

I had an opportunity to review a compelling report called the Jobvite 20015 Recruiter Nation Survey. Jobvite (http://jobvite.com) is a forward-looking San Francisco company that specializes in recruiting software and applicant tracking software.  This organization is on the cutting edge in recruiting platforms.

I am going to share some of the Jobvite finding that may really help you in your job search.

Jobvite 2015 Recruiter Nation Survey –  A Few Important Points

Over 92% of recruiters will use social media to find you! – Of the major platforms out there, 87% use LinkedIn, 55% use Facebook, and 47% use Twitter.  There are looking you where you spend time.  This is a big deal!

Referrals are your most effective source of quality hires! - This is huge, and there is no easy way to say it, you need to have all of your professional contacts “looking” out for you when you are looking.  Recruiters regularly utilize social networks, internships, and outside recruiters, but having a network of people watching out for you is an extremely effective way to put yourself in contention for a position.

Recruiters face obstacles trying to find the right candidate! – 56% of recruiters are hurting for skilled or qualified candidates.  This is a big deal as well.  Be mobile if possible, and search your regions with knowledge that if you can have flexibility, you may land a job, the job, more quickly.  Help the recruiter help you, be up front about your flexibility and terms.

There are many other points in the survey.  I want to make sure that aspiring candidates understand the importance of social media, referrals, and flexibility.  Jobvite’s survey was well done in its scope, and I am even more convinced that building and focusing on a professional network, as opposed to “lobbing” out resumes is your key to success in finding a suitable position.

What is Most Important to a Recruiter?

Recruiters have to focus on something when attempting to fill a position.  As would be the case,  some things that seem important may be more important than others.

Some items that you have previously thought of as important aren’t! – 63% of recruiters ranked cover letters as a 1 or 2 on a scale of 1-5 with 5 being the highest ranking.  Additionally, 57% of recruiters rank GPA as a 1 or 2 on the scale in terms of its importance.

Remember to showcase the most important items – 87% of recruiters think your previous job experience is more important as it ranks either 4 or 5 on the 5-point scale.  Ranking even higher, 88% think the culture fit is definitely important.  An area that many take for granted, references shows up as well, with 51% of the recruiters believing that they are important.

Social Media Pitfalls Still Abound

The Jobvite 2015 Recruiter Nation Survey also ratifies what so many of us know about social media and your job search.

There are goods and bad about having a social media presence.

Put yourself in the best “Light” – 76% say you should share details regarding volunteer, professional, or social engagement work.  52% suggest that you engage with current events tastefully, and importantly, 72% suggest that you double-check your spelling and grammar!

Avoid the Negatives – 54% suggest that the picture of you and that little red cup is a negative, and 75% suggest that you with marijuana is a negative.  I would suggest to you that that number might even be higher.  Interestingly enough, 33% think that a limited social media presence might be negative.

More to Come

I will touch on some more salient points of the Jobvite 2015 Recruiter Nation Survey, and will also be touching on the important points of the Diversity Jobs Index and Report as put together by the fine people at Professional Diversity Network.

Many thanks to Jobvite for sharing this enlightening report.  Please feel free to share any comments with me.  I can be reached at Michael.Parker@BlackSalesJournal.com.

In a world of tattoos, hair styles, and social media, so many want to be ‘individuals’.   If you are an entertainer or artist life can be different.  When it comes to to professionals who sell or represent a company, be yourself, but also be employed.  Sales may not be unique in its level of internal and eternal visibility, but it is special.  The customer makes it that way!

_________________________________

This is an interesting topic, and that is why we would like to cover it here.  God has given us the gift of being different.  We come from so many backgrounds that it is difficult to point them all out.  There are as many variations in our culture as there are reasons to rejoice about it.

I am going to give a definition of your culture that is slightly shortened from Webster’s Online Dictionary (Definition of Culture):

The integrated pattern of human knowledge, belief, and behavior that depends upon the capacity for learning and transmitting knowledge to succeeding generations.  Additionally, the customary beliefs, social forms, and material traits of a racial, religious, or social groups.

In other words, that which is part of you because of your surroundings and your past including that which is learned and absorbed, and that which you will be passing on to others.

This is a broad interpretation.  I think you will agree that it is interesting that culture, in the form of one’s diverse background can actually be a lightening rod for criticism or even a reason for exclusion in the world of corporate employment.  Comfort, likeability, even preference is affected by one’s background, color, and certainly culture.  Now these are not synonymous at all, they just blend to make a concoction that many employers avoid drinking.

Decisions on hiring, promotion, and even things as simple as who gets referrals and redistributions are done on the basis of how you are perceived.  Is it always fair?  I am more than certain that it is not!

What Are You Suppressing?

It is always wise to be yourself while in the office or work environment, as it is easier that way.  But…the self you need to be is the one that not only got you hired, but the one that can sustain your employment.  I am not saying you should be a chameleon.  You need to know how to be you, the business professional during the hours that you are selling the services and products that provide your living.

The workplace is a vessel of many principles and traditions.  You don’t have to conform to all of them, yet need to know which ones are important enough to follow so that you don’t damage your chances of success.

Suppress your culture?  Suppress it only if your culture runs afoul of the principles and traditions of your customers and your employer, and then, you only need to suppress it at work.  Should you wear your culture on your sleeve while you are at work?  I think you will agree that the answer is a resounding NO!

Let’s be Practical

Here is a brief look at some of the situations that commonly occur just to give some practical perspective.

Promotion - Your interview for a promotion is much anticipated.  You are working, in a conservative industry (commercial banking), for a conservative bank.  What do they expect from you in terms of your delivery, your approach to customers, your educational background, and your appearance?

Job Interview - You are in search of a position fitting your years of experience and your success in the past.  You are known as a solid sales professional and you want to move up in position by taking a sales manager role.  In addition to all else, your results have indicated that you are the likely candidate.  What will get you hired in this coveted position?

Reduction in Force - You are a solid performer, yet you recognize that they are considering layoffs in your sales department.  You feel you are a key performer, yet realize that there are others who have done a good job as well.  Your numbers are solid, and your product and industry knowledge are exemplary.  How are they going to make that decision as to who stays and who goes?

In each of these examples, there are two common denominators.  One is the fact that you are competing against others.  The other is that you still have a customer who has expectations from a business standpoint.

Note that you still deal with the forces of the 3P’s, Perceptions, Preference and Prejudice. Cultural diversity can and will sensitize this.  Whether you are black, brown, tan, yellow, or white, you need to recognize that if you are race neutral in your professional manner, you have a better chance of professional success.

I don’t care whether you are white or brown, if your organization has a policy against dreadlocks, braids, and Mohawks, you may want to avoid fighting it, and consider a profession or employer who does not care.  Keep your individuality, and exercise it when you are on your own time.

If tattoos and piercings are part of your culture or appearance, you should consider a sales career where those things don’t matter.  Most sales careers are not the place to be too different as there is a customer out there who will make the decision on degree of difference.

There is no doubt that you need to be the image of the consummate professional in the customer’s eyes.

Is this Selling Out?

This is a good question.  This is the business that you have chosen!  What I am actually saying is that you must play the professional role in this theater.  Be as different as you want during your off hours.  Your alternatives to conforming are self-employment and other careers.  You are not selling out by being the professional, it is what is expected.

One Last Word

You can be an activist in the street, a militant about social issues, or a pacifist about conflict. Be what you are!  I am advocating that when it comes to professional sales, be the consummate professional (while at work) and recognize that you need to be in a mode that gives the customer confidence.  Be professional in your appearance and you will make the inroads with the customer, and win in your earnings issues.

It can be done.  It is done in sports and in many other arenas.

Be the best!

Your comments are welcome. Write me at michael.parker@BlackSalesJournal.com.