I guess you could say that I have “Drank the Kool-Aid”  On this one!  There are just certain skills, attributes, and attitudes that you can have or develop that will put you in the leagues with the best.  Read today and Monday, 3/14, to get the rest of the scoop.  There is much

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Since late November of 2010, we have described many of the traits that a true successful professional would have.  We have outlined the activities and processes that would, over time, make a verifiable difference in this individual’s ability to reach goals, and provide customer satisfaction.

We have discussed personality attributes and skills that make a difference over the last several posts.  Once again it is time to talk about how a sales professional puts these all together and finds success.

Over the next three posts we will revisit these important posts and put these together in an effort to portray that individual who is sought by sales managers and customers alike.

This professional has learned the benefits of mastering relationships, both internal and external, to get the maximum leverage from each personal encounter.  This professional knows the different methods of getting exposure, and how to capitalize on it.  This individual is always prepared.

There will be some references to previous issues of Black Sales Journal, as I want to keep this as concise as possible, yet capitalize on the wealth of information that has been published to date.

Deep Enduring Relationships

There is no area more important in the long run than knowing how to ‘master the relationship’.  It does not matter what your level of intelligence is if you cannot decipher how to ‘work’ your personal relationships to your advantage, and your customers benefit, you will not have maximum effectiveness.

There is an ‘art to the relationship’ that is undeniable.  It cannot be substituted by process, intelligence, or hard work.  You see, the ‘art of the relationship’ is not an inherited trait.  It is something that you hone with every interface.  It can be aided by having a gregarious and engaging personality.

The successful Black sales professional has the ability to form deep and enduring customer relationships (Black Sales Journal 1/13, Deep and Enduring Customer Relationships and Black Sales Journal 1/20, Deep and Enduring Customer Relationships II).  This individual works with the assurance that existing relationships are strong enough to receive ‘preference’ as compared to ‘wanna-be’ sales professionals look to unseat him or her.  In other words, the customer prefers to do business with someone like this professional, and that preference ‘spoils’ the customer.  This is a powerful preference that is enduring, and anchors the relationship.  We all want to work with someone that provides value, and is concerned about our business, and produces results for us.

This ‘preference’ exists not only because of the solid personal and business connection that exists, but also because the professional is effective in providing the customer something of value.  Always strive to always be effective and always show value.

Undying Professionalism

Being effective is a good start, yet by itself it is not enough.  The consummate professional is more than just effective; he or she does those things that exude success.  We talked about this in Black Sales Journal 3/7, Be the Consummate Professional. This individual is:

• Punctual
• Empathetic
• Attentive
• Knowledgeable
• Organized
• Responsive
• Visionary

Most of these are self explanatory, yet I want to spend a minute on a couple of them:

Responsiveness is ever important.  As stated in Black Sales Journal, Responsiveness – the Objective of the Sales Professional 6/16/2011, responsiveness is in the eyes of the customer.  It is defined by the customers expectations, and includes such important items as:

• Answers the phone and returns calls promptly
• Keeps commitments
• Provides answers to inquiries and questions as soon as possible
• Stays in touch – communicates
• Provides requested information promptly

Knowledge will always set you apart.  This knowledge could get you labeled an expert.  This ‘designation’ comes from those people and businesses that have benefited from your knowledge, and make the claim in your behalf.  See a most interesting set of articles in Black Sales Journal 12/20, Your Customer Needs an Expert and Black Sales Journal 6/27, More on Being an Expert – An Edge for the Black Sales Professional.  Expert power is attractive to a customer.

Empathy provides a connection and a serum that convinces the customer you are real.  If you have no empathy for the customer, then why are you calling on them?  How are you going to solve their problem if you don’t have that connection?  Put yourself in you customer’s shoes.  Live their problems and your solutions will come about easier.  Always keep in mind that a customer can tell when you have no empathy as easily as you can tell when a love interest of yours is not interested.

Now for the point that pulls this together:  If you condition yourself to be accomplished at all of these different items, you will havecredibility. Enormous credibility is the product of having deep enduring relationships and being a consummate sales professional.

More to Come….

Armed with what is above you would think that success would be much more probable.  You probably are correct, although what are missing are the activities, habits, and processes that make the person formidable even if some of the personality issues are missing.

We will cover them in the next two information-filled posts.  These are powerful for the Black sales professional.  These items are hard to put together, and even more difficult to master, yet when you do, you have an enormous amount of power and potential.

Next up:  Black Sales Journal 3/10– The Ultimate Sales Professional Pt. II –Sales Professional in Action

We hope you will read it.  If you have comment, write me at Michael.Parker@BlackSalesJournal.com.

Some times you have to face the music.  Know when to let go, and how to do it.  This post will help with this enormous task. Sometimes a situation is “just not for you!”

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In Black Sales Journal we have talked about a lot of topics, many of them being fairly sensitive.  This topic is one of those that is practical, as the profession of sales, and certainly the plight of the Black sales professional can lead to some tough decisions.

There are many solid reasons to leave a sales position at an organization, but more reasons to stay and be successful.  But if you must leave, you must leave!  Organizations are ‘organic’, meaning they change and respond to their surroundings, but these organizations, and their sales functions are far from perfect.

But don’t expect perfection, as a matter of fact, expect imperfection and find a situation that favors you.  It is natural that organizations are imperfect, because the people that run these organizations are imperfect as well.

As you may remember from past issues of Black Sales Journal, you work directly for a person, not for the whole of ABC Corporation!  Your relationship is with a supervisor, manager, or in some cases an owner/principal (if it is a smaller firm).  Remember that issue because your ability to form productive and mutually rewarding relationships is the most important activity that you can undertake.  Relationships are everything!

8 Reasons to ‘Ditch’ Your Sales Job!

These are not the only eight reasons, but they are reasons that manifest themselves in many sales organizations, and some of them specifically affect Black sales professionals.  We talked about some of it in Black Sales Journal 4/7/11, When to Consider Moving On.  Take a look at this one as well.

Let me state before showing these items that I think there are things that stem from adversity that build character and sharpen focus.  Now character building and focus sharpening do not pay the rent or house note.  Make good decisions though and don’t run from difficult situations.  Gotta Go, Gotta Go!

You don’t believe in your product or service anymore – If you really don’t, this is a true reason.  If you don’t believe in it, it will undoubtedly show through in your work.  Find something else to sell, or you will be a faker, a hypocrite, or even worse, a liar.  Understand, you don’t have to believe in your product to sell it, but if you don’t, you won’t necessarily defend, promote, and evangelize the merits of the product to the degree necessary to be a premier sales professional.

You don’t believe in, or respect your company’s management – If it is your belief that your management is ‘Mickey Mouse’ or even worse, you obviously can still work there.  If it grates you to a big degree that they can’t get it right, you may need new management, and thus a new company.  If they can’t define the direction of the organization, or ‘waive like a reed in the wind’ constantly changing program and direction, you may desire new leadership

Your relationship with your sales manager is strained and irreparable – This one is simple, but complicated.  Here we are in the most important relationship you can have in the workplace.  If this one does not work naturally, or does not respond to some attention on your part, you have to ask yourself one question:  “Am I able to make it at this place without managerial support?”  If you pretty much can do it and enjoy the benefits of a solid income and work conditions, even without this relationship being ‘warm’, then I would try to hang in there.  Remember, managers turn over also!

You are working ridiculous hours and have literally no family or personal life – This one does not happen as much in the sales world as in some other office settings, but when it does happen, it is usually because of not having much sales support.  If that is the case, you need to measure the positives of the organization against the detriments.  If you are leaving at 5:30A and getting home at 7:30P with regularity and at the same time you are sure you are efficient at what you do, you probably need another situation.  Maintaining work-life balance is important or your mate will be stressed and your children will miss you.

Business ethics are an issue with your sales manager or company management – If you think that your manager, or your company’s senior management is unethical in terms of they way they treat people, finances, or laws, then it is time to go.  See Black Sales Journal 12/1/2011, Are You Ethical?Make sure that you have solid justifications, and then make your decision and go.  No needs for a spectacle, but if there is an ethics problem and you feel the need to state it, do it in your exit interview or in a well-spoken memo to human resources and your manager.  This one should come from your heart and your head.  If you really feel it, then you need to do it.  We are all known by the company we keep!

You cannot make enough money at this company – If you cannot make enough money to live on because of the compensation or remuneration system, you may need to give it up.  If you cannot make enough money based on the inferiority of the product, you may have to cut ties as well.  You have to be objective regarding your abilities and your effort and you need to ask the question, “How would I fare under another system?”

Stress is taking over your life and causing you medical problems including lack of sleep – If you are stressing over your sales position in such a way that you get no requisite sleep and rest and you are losing appetite, you are either in the wrong job or the wrong profession.  Things always get worse before they get better in employment situations, so begin your assessment as to whether the job, or occupation is for you, and if you need a change, start now.

The issues of racial fairness, and gender equity exist, and all means for remedies are shut down. – This is a big one.  If your manager, or managers are inherently unfair, at least, or potentially prejudiced or discriminatory, you have some decisions to make.  Note BSJ 12/20/2010 Preference, Perceptions, Prejudice, and Your Employer and recognize that the solutions get decidedly slim when you are dealing with the unfairness of racial discrimination.  Racial preference is one thing; prejudice is a whole different ‘ballgame’.  Put up the good and dignified fight, but if you sense the imperative to vacate, then it is understandable.

No matter what you do, leave with dignity, and as a professional. Never succumb to the pettiness of spite.  You are better than that.  In the near future, we will once again discuss remedies for injustices, but in most cases these items above are not injustices, just a bad systems and poor management.

Keep reading over the next few weeks and you will find out how to deal with many of these issues.

Your comments are welcome. You can reach me at Michael.Parker@BlackSalesJournal.com.