Always conduct yourself ethically and conduct yourself as if someone is always watching, because they are!  Always do the right thing!

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A few years ago I received a call from someone selling promotional items.

The call went like this:  “Mr. Parker this is Jim Carr from Midwest Promotional Products (I have changed the name).  When we last spoke, you advised me to call you back this October to discuss our organization providing you with some of your branded items for the upcoming year…”

I will stop here for a moment.  I knew right away that my organization did a great job of providing promotional items, and that was the only source that we used.  The fact is, that the opening line from this sales person was an simple unadulterated lie.

I responded, “Mr. Carr, I don’t remember having talked to you.  I would not have asked you to call me back as we are not in the market for branded material.  We buy from a central source within our organization.” He responded with lie number two, “Maybe it was not you but one of your managers that I talked to that referred me to you.  I just wanted to share with you our line of…”

I quickly dispatched of the call for one simple reason…if this sales ‘professional’ was going to start off this conversation with two lies and misrepresentations, when was the third going to happen?

Sales ethics is lacking overall in industry, and you have the ability to make sure that you do your part to make the sale profession ethical and honorable.   If you sell a product or a service, you must recognize the importance of ethics in your ability to not only have longevity in this fine occupation, but also to be successful and prosperous.   In the example above, the rep only needed to say that he wanted to find out my interest in his product.  Sales professionals consistently used that approach with me and got an audience.

The Bright Line of Ethics

Note an important fact: The distinction between ethical and unethical will appear as a ‘bright line’ once you internalize your desire to act ethically in all situations.

This rep did what was akin to attempting to ‘sneak through the back door’.  I would want to start a relationship with someone who would so quickly and comfortably start out with a lie.  This may not seem to be large, but think about it,

Ethics: The principles of conduct governing an individual or group (Merriam-Webster Online Dictionary)

The need for ethics in sales is real, and will set you, as sales professional, apart from those who fail to recognize its importance.  Even more, it will allow you to sleep at night.

You will look to be fair, equitable, and transparent when you work with a customer.   Avoid exaggerations and untruths and communicate well, following up with correspondence.

Once you are there, the ‘smell test’ will become part of your quick review.  Once you internalize ethics, you will become sensitized to how everything affects not just the customer, but also all other parties (your employer included).  At that point you recognize that you work for an organization, but also are an advocate for your customer.  The customer has no other voice.  There is no doubt who pays you, but we need to make sure that your customers are treated ethically. Put yourself in the shoes of the customer, and articulate the situation to your organization.  If you were the customer you would want to be working with professionals who you have credibility, trustworthiness, and a desire to do right even when no one is looking.

Ask yourself these important questions:

• Do you feel lying is acceptable? (BSJ 6/30/11 - Telling the Truth – It works Wonders for a Relationship)
• Do you want credibility? (BSJ 3/31/11 Credibility – The Ultimate Goal of Black Sales Professional)
• Do you want the customer’s trust? (BSJ 5/26/11 – The Black Sales Professional – Closing Two Sales at Once)
• Can you hold yourself to a higher value?

These questions are simple but the impact is huge.

Even When No One is Looking!

I was once riding in a company vehicle with a sales rep and the customer to a business lunch in the Chicago area.  We were coming to a toll both and the rep reached into a bag and grabs a coin, which he deposited in the automatic toll basket and we were allowed to proceed.  At that time the toll was 25 cents.  On the way back from the successful lunch, he did the same.  As he did it, I looked at the bag, which must have had 200 or more coins and inquired as to how he got that many quarters.  He indicated that they were not quarters, but after a recent trip to Mexico he had a bag of centavos that were essentially worthless here.

Remember, this is in front of the customer.  Our customer heard him admit to using worthless foreign coins in the toll basket.  If you were the customer, how would you feel about this reps credibility?  What would you think about the organization that you were doing business with as you witnessed him doing it in front of his manager?

We had to terminate the rep (I refuse to call him a sales professional).  Let’s look at it from an employer’s view.  This unethical individual did the following:

• Sullied his image and the organization’s image in front of the customer creating doubt as to our ethics and credibility
• Engaged in a civil wrong which might have carried criminal penalties as well
• Committed expense fraud as he also received reimbursement for fraudulent expenses

I contacted the customer as I introduced the new sales rep.  I apologized for the fact that our representative did what he did, and explained that I had someone who was solid who would take care of him.  The customer said the following to me, “I really wondered about what organization would allow its employee to cheat like that.  I liked [him] but realized that I did not know him well enough to trust him.”  The customer was watching my response as much as he was watching the actions of the rep.

Black Sales Professional – Rise Above It All!

As a Black sales professional you should demonstrate sound solid ethics, and be the advocate of the customer in making sure that your organization is fair with the customer.  With a sound ethics ‘compass’ you will be able to ‘feel’ whether what you are doing meets the ethics tests.

This stance and advocacy will help create the strongest of relationships.  Don’t miss the chance to do it.  It is a responsibility that may test you, but will also strengthen you and your relationship.

Be consistently ethical and you will be the best.

Your comments are welcome.

Some times you have to face the music.  Know when to let go, and how to do it.  This post will help with this enormous task.

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In Black Sales Journal we have talked about a lot of topics, many of them being fairly sensitive.  This topic is one of those that is practical, as the profession of sales, and certainly the plight of the Black sales professional can lead to some tough decisions.

There are many solid reasons to leave a sales position at an organization, but more reasons to stay and be successful.  But if you must leave, you must leave!  Organizations are ‘organic’, meaning they change and respond to their surroundings, but these organizations, and their sales functions are far from perfect.

But don’t expect perfection, as a matter of fact, expect imperfection and find a situation that favors you.  It is natural that organizations are imperfect, because the people that run these organizations are imperfect as well.

As you may remember from past issues of Black Sales Journal, you work directly for a person, not for the whole of ABC Corporation!  Your relationship is with a supervisor, manager, or in some cases an owner/principal (if it is a smaller firm).  Remember that issue because your ability to form productive and mutually rewarding relationships is the most important activity that you can undertake.  Relationships are everything!

8 Reasons to ‘Ditch’ Your Sales Job!

These are not the only eight reasons, but they are reasons that manifest themselves in many sales organizations, and some of them specifically affect Black sales professionals.  We talked about some of it in Black Sales Journal 4/7/11, When to Consider Moving On.  Take a look at this one as well.

Let me state before showing these items that I think there are things that stem from adversity that build character and sharpen focus.  Now character building and focus sharpening do not pay the rent or house note.  Make good decisions though and don’t run from difficult situations.  Gotta Go, Gotta Go!

You don’t believe in your product or service anymore – If you really don’t, this is a true reason.  If you don’t believe in it, it will undoubtedly show through in your work.  Find something else to sell, or you will be a faker, a hypocrite, or even worse, a liar.  Understand, you don’t have to believe in your product to sell it, but if you don’t, you won’t necessarily defend, promote, and evangelize the merits of the product to the degree necessary to be a premier sales professional.

You don’t believe in, or respect your company’s management – If it is your belief that your management is ‘Mickey Mouse’ or even worse, you obviously can still work there.  If it grates you to a big degree that they can’t get it right, you may need new management, and thus a new company.  If they can’t define the direction of the organization, or ‘waive like a reed in the wind’ constantly changing program and direction, you may desire new leadership

Your relationship with your sales manager is strained and irreparable – This one is simple, but complicated.  Here we are in the most important relationship you can have in the workplace.  If this one does not work naturally, or does not respond to some attention on your part, you have to ask yourself one question:  “Am I able to make it at this place without managerial support?”  If you pretty much can do it and enjoy the benefits of a solid income and work conditions, even without this relationship being ‘warm’, then I would try to hang in there.  Remember, managers turn over also!

You are working ridiculous hours and have literally no family or personal life – This one does not happen as much in the sales world as in some other office settings, but when it does happen, it is usually because of not having much sales support.  If that is the case, you need to measure the positives of the organization against the detriments.  If you are leaving at 5:30A and getting home at 7:30P with regularity and at the same time you are sure you are efficient at what you do, you probably need another situation.  Maintaining work-life balance is important or your mate will be stressed and your children will miss you.

Business ethics are an issue with your sales manager or company management – If you think that your manager, or your company’s senior management is unethical in terms of they way they treat people, finances, or laws, then it is time to go.  See Black Sales Journal 12/1/2011, Are You Ethical?Make sure that you have solid justifications, and then make your decision and go.  No needs for a spectacle, but if there is an ethics problem and you feel the need to state it, do it in your exit interview or in a well-spoken memo to human resources and your manager.  This one should come from your heart and your head.  If you really feel it, then you need to do it.  We are all known by the company we keep!

You cannot make enough money at this company – If you cannot make enough money to live on because of the compensation or remuneration system, you may need to give it up.  If you cannot make enough money based on the inferiority of the product, you may have to cut ties as well.  You have to be objective regarding your abilities and your effort and you need to ask the question, “How would I fare under another system?”

Stress is taking over your life and causing you medical problems including lack of sleep – If you are stressing over your sales position in such a way that you get no requisite sleep and rest and you are losing appetite, you are either in the wrong job or the wrong profession.  Things always get worse before they get better in employment situations, so begin your assessment as to whether the job, or occupation is for you, and if you need a change, start now.

The issues of racial fairness, and gender equity exist, and all means for remedies are shut down. – This is a big one.  If your manager, or managers are inherently unfair, at least, or potentially prejudiced or discriminatory, you have some decisions to make.  Note BSJ 12/20/2010 Preference, Perceptions, Prejudice, and Your Employer and recognize that the solutions get decidedly slim when you are dealing with the unfairness of racial discrimination.  Racial preference is one thing; prejudice is a whole different ‘ballgame’.  Put up the good and dignified fight, but if you sense the imperative to vacate, then it is understandable.

No matter what you do, leave with dignity, and as a professional. Never succumb to the pettiness of spite.  You are better than that.  In the near future, we will once again discuss remedies for injustices, but in most cases these items above are not injustices, just a bad systems and poor management.

Keep reading over the next few weeks and you will find out how to deal with many of these issues.

Your comments are welcome.