Posts belonging to Category Sales Strategies for Black Sales People



Getting a New Sales Manager? Time for a Fresh Start!

Woman contemplating new managementWhether your manager is getting promoted or fired you one day you will have new leadership.  This new leader will need to get to know you.  You need to show this individual the ‘y0u’  that you want them to get acquainted with.  Here’s how!

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When you started your day in the office yesterday, one of your fellow sales professionals steps to your desk and says “We are supposed to meet in the conference room in 10 minutes.  Something is up!”

While sitting in the conference room, you are informed that your current manager is taking a different position, and a new individual will manage your unit.  The new manager will be meeting with each of you individually within the next two weeks to get to know you, and to stimulate sales in the unit.

There certainly is nothing unusual here.  If you are fortunate enough to be in a sales position for any length of time, you are likely to get a new sales manager.  A new manager might come as a result of a promotion on the part of your current manager, or possibly a termination.  Regardless of how it happens, it moves you into a special mode that will force you to prove up!

The new manager who might be from the outside, or might be a peer, yet they would be “new to you” in terms of managing you and your team’s performance.

What does this mean?  For many of you, this is the chance you need in order to start over.  For some of the others, it is time to prove yourself all over again.  Getting the opportunity to show your worth, and your ability to “make rain” is important when you remember that it is your career and your near-term future at risk.

Politics or Good Business?

Job moves come as a result of a number of factors, including office politics, lack of results, promotions, transfers out, or even death.  When they happen, the ripple effect that they cause can be either a shock, or a benefit to sales professionals as it signals not only change, but a new order as well.

This type of change can have a positive effect on the careers of some, or a negative jolt to those who thrived under a particular manager, or type of management.  If the management change is a good one you may even have an equal amount of positives and negatives to the new order.

Overall, it is good to have change, and you as a sales professional can benefit from the “new order” if you take a few measures of preparation.

Always be Prepared

You know that this is going to happen, so let’s plan how we benefit from this inevitability.  Your new manager could come from your own sales unit, a neighboring sales unit, or from the outside of the organization.  The tenets of what I am proposing will work regardless of the origin of the new manager.

  • Treat the discussion like an interview. Be prepared to discuss your sales process (Black Sales Journal 9/12/11, An Interviewing Essential – Communicate Why You are Successful).
  • Discuss your short and long term plan.
  • Admit your shortcomings, if any. Be prepared to admit your shortcomings and how you are remedying them.
  • Discuss key prospects and customers in depth. Remember, that is the job of a sales manager, and they will have to answer questions from their superiors on these important issues
  • Set-up your follow-up meetings. As you know open communications with your manager are important.

Make the New Management Work for You

Arrange as early as possible to do the following items:

1.) Tap the knowledge

Here is your opportunity to get something you might of value.  Seize upon the knowledge and skill base of the new manager for any benefit you can get.  Learn anything and everything that you can from the new manager – this includes product specialties, sales skills, and prospecting tips.

2.) Involve the new manager

As early as possible invite the new manager to go on some good sales calls with you.  You choose the calls and clients, and thus the situation.  Show them that you are the sales professional in front of the client.

3.) Ask for advice

As difficult as it may be to do it, ask for advice.  A new manager that formerly was a peer might be the last person you want to ask this question, yet it serves to show what they are going to suggest in the future.  Swallow some pride and ask questions.

There is something to learn from any sales professional, and it is your job to pull from those areas that can give you benefit.

Keep In Mind

You are powerless to do anything about a change in management, but you’re not without the ability to make the change a positive.

Spend some time and effort in establishing the communications, and realize that anything that you can take from the new manager that will increase your effectiveness is a dividend.

This gives even more credence to the fact that you must always be the professional, as you have no idea who your next manager will be.  He or she could be sitting next to you.

We welcome your comments.

It’s the 4th Quarter! Customer Make a Decision!

2014 is still going, but as we get to mid-October it is obvious that you have just under three months to make goals, and possibly save your job, or make additional gains which might also give you a financial boost.

You almost want to tell your prospect or customer: “It’s the Fourth Quarter, Do You Want to Buy or Not?!!!!”

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Three months is far from an eternity, but it is enough time to make some things happen.

It is a tough economy out there so some customers are not making decisions with the timeliness that you might need, but that is the way that the last quarter goes.  I am going to pose some basic actions that might make it more clear what your opportunities are, and maybe even help give results when you need them most.

It’s Not Now or Never – But Now Would Be Better!

I once was buying for a large social service organization.  Having had a sales background I marveled at how many of the sales professionals (some more professional than others) tried to get me ‘off the dime’.  In many cases they did not realize some of my limitations, such as the funding cycles of a not-for-profit.

As a buyer, and as a sales professional and sales manager, I recognize that the more you know about your customer, and their liberties or limitations, the better you are.  Remember as well that everything pivots off of the relationship.  If you have a strong durable relationship, you can approach topics that others might find more difficult.

Stay in front of your buyer – But with a purpose! – Face-to-face is the always the best way to put the gentle pressure on to close a deal.  For customers who appear slow to make a decision you will want to set-up last quarter meetings to discuss any number of items (customer satisfaction, upcoming year needs, recaps of services during the current year, etc.).  If you set up these meetings at mid-year, it puts you in front of the client at a crucial time…decision time.

Use tact and probes to determine objections. – This is no time to ‘jelly foot’ around.  You need to use your probing and interview skills to determine why you can’t close this one.  Be tactful and direct in determining what the objections are, and realize that getting to the bottom of this is easier than finding a new prospect.  Something is keeping the customer from making a decision; your job is to make sure that it is not some aspect of your product, organization, or you.  If you don’t have the right product-price combination, get your customer to tell you without negotiating against your own organization by cutting the price before you know if that is the problem.

Add something of value! Move to close. – I am not into ‘smoke and mirrors’, but you may have to find something that has either service or economic value, and ‘sweeten the pot’.  You can’t let the offers hang out there indefinitely, but you probably don’t want to retract them.  A suggestion is that you can try adding  things to the offers for a limited time.  Make sure it is something that you can afford to give, and remember that you should be able to put some value on it, because if you cannot, your customer will assume it is of little value.  An example would be, a financial products sales professional indicating telling the customer that if he/she consummates the deal that in the months of November or December that they will receive a retirement planning session for free.

Keep Score

Nothing is worse than believing in the unbelievable.  Make a list of your prospects/customers that owe you answers and grade them.  Just being honest with yourself is worth bundles.  Spend your time making the most probable ones happen, and move down the list from there.

Don’t leave stones unturned and questions unanswered. Tie up the loose ends and by all means, be the professional.

Your comments are welcome.