Sales Representative Job Description– Individual needed to convince others to do something that they otherwise would not do! Job Duties – To make this happen, you need to be able to create interest, develop relationships, clarify the product/service and its uses, close the deal, and service the customer.  Not capable of being done by a machine or robot.

Why Aren’t There More Blacks in the Sales Profession? As a Black sales professional, or an aspirant one, you may have wondered the answer to this question.  As the question is intriguing, I attempted to research it on the basis of items written and published.  There is not much discussion in print. The only citation evident appears to have been a doctoral work done in the late ‘70s.  As that is somewhat stale I will pose some observations on this issue for 2011. In a profession that is “rubber meets the road” for most organizations involved in manufacturing and distributing durable goods, providing financial services, and others looking to put their products/services in the hands of business to B2B end users, a simple observance would tell you that Blacks are underrepresented. There are many reasons.  I will outline some major ones:

Many organizations don’t seek out Black Sales Professionals – There are organizations that do recognize the benefit of the Black sales professional and actively hire and recruit.  More organizations need formal recruitment programs.  In B2B keep in mind that only a small portion of that should be related to reaching the African American market, it should be generally to find the best sales talent available.

Lack of Confidence – Based on the fact that most buyers are white, the Black sales professional often has many concerns regarding acceptance.  This can be a serious barrier.  Mentoring, training, and general support can help here.

Difficult Assignments – Often when a Black sales professional is hired, they are more likely to get a difficult assignment.  Sometimes that assignment is related to an area or territory which has languished, or a company trying to reach Black businesses.   Black sales professionals should be very clear about the territory that they are entering and what is expected upon hire and deployment.

Lack of mentoring - It is well observed that we need more mentors, and there are many programs out there attempting to provide more mentoring.  We need to increase this activity to fill the void, as it is obvious that there are deficiencies in this regard.  Organizations need to provide more mentoring, yet mentoring from outside the organization can be effective as well.

Lack of Training and Support – Organizations who hire should attempt to provide the proper training and support. As they have made the first move, now they need to give the Black sales professional the opportunity to succeed. The Black Sales professional should request details about training, and ongoing support prior to accepting a position.

Retention of Black Sales Professionals is Difficult – Much of this is based on what is above.  A solid Black sales professional has many talents, and if thwarted by the points shown above, they will move to other sales positions, and possibly to other occupations.  Having them move out of sales positions keeps the numbers anemic.

The Professional Sales Outlook 2012 – 2018 The importance of this issue is based on the fact that as many occupations languish, professional sales is projected to grow through 2018. Let’s quickly look at the number of sales positions available.   The source of this information is the United States Department of Labor. This link will take you to the actual report.  This report projects through 2018. A quick look at the sales profession in this jobs report will show the following information:

Sales Representatives, Wholesale and Mfg 1,973,000

Sales Whsl and Mfg (Excl Tech and Sci)     1,540,000

Sales Whsl and Mfg (Tech and Sci)               433,000

The jobs pay well in the overall also:

• Wage estimates ex tech/sci– Median $51,920, with the 75^th percentile showing $74,310 in the overall.  This is wage, and does not include commissions or bonuses.
• Wage estimates tech/sci – Median $71,300 with the 75^th percentile showing $100,910 overall.  This is wage, and does not include commissions or bonuses.

Total sales employment for 2018 is projected to rise to 2,116,400 by 2018 for a 7% projected increase. All of the numbers shown are from the May 2009 DOL Report. Almost all sales positions have some arrangement regarding bonus or commission, although some sales positions are commission only.

In Summary In a country that has a reduced focus on manufacturing products, the occupation of sales has increased  in importance.  This importance comes from selling US manufactured goods as well as goods manufactured outside the US to businesses in our country.  This is basically the essence of distribution. You will note that the positive effects of mentoring are mentioned in the major areas above.  You can access Black Sales Journal 1/27, Do You Need A Mentor, Actually You Probably Need Two! Also, as we talk about  finding that new sales job in Black Sales Journal 1/24, 5 Suggested Internet Sites For Finding That New Sales Job. If you are an accomplished sales professional, consider mentoring an upcoming Black Sales professional.  It is the type of giving back that we really need. Thanks for reading, and your comments are always welcome.

Mentor - A trusted counselor or guide

Having a mentor is a sound move when you are in a new Black sales professional or if  you are new to an organization.

I advocate that the Black Sales professional might need two mentors depending on his or her tenure in the sales profession.  You might wonder why someone would need two mentors.  I am going to take a little time to explain, and hopefully you will see my angle.

Just to level set, the dictionary definition of a mentor is:

Webster’s Online Dictionary – “A trusted counselor or guide”

Yes…. but Why Two?

Many new Black sales professionals, have to learn sales, the sales process of an organization, as well as the learn about the organization and its politics.  All this must be done while meeting the sales objectives of activity and production quotas.  In many cases it cannot be done without some assistance.

Mentors have knowledge:

• Know which battles to fight and which have been waged already
• Understand the prospecting system, and its strengths and flaws as well as the prospects in the territory which are less fruitful
• Have knowledge of the natural resistance that the Black sales professional could encounter in the sales organization as well as the organization as a whole

Sales mentor – A sales mentor is someone who has been there.  This individual has prospected, sold, and closed accounts.  He or she has developed a personal sales strategy, failed, repositioned, and succeeded.  This individual’s invaluable knowledge of the sales process and the sales environment will help the Black sales professional in the areas of realistically evaluating his/her sales effort, style, and results.  As a result of pigmentation being a game changer, it would be good if this individual were Black, yet not always possible.

Organizational mentor – An organizational mentor is someone who is employed in your organization. This individual walks the same halls and knows the “players” and the “game” in your company. It would be good if he or she has position power (front line manager or middle manager), yet not required.  A deep knowledge of the organization and its’ politics is important.  As with the sales mentor, it would be nice if this individual were Black, yet it is more important that this individual be willing to help regardless of color.

What if that Person does not Exist within Your Organization?

The truth is that you may not find an individual who can serve in either of these roles within some organizations.  I that case I suggest the following:

• Find a current or retired sales professional to act as a sales mentor or coach. This can be formal or informal.
• Locate an experienced business manager or executive who can provide insights on organizational dynamics and how to chart a course through the turbulent waters of a complex organization.

The type of mentor you need is based on your areas of concern.  If you are trying to validate your sales style and your results, you need a professional who will act as your sales coach.

There are possibly natural barriers of resistance in your organization for a Black sales professional.  You need someone who can help you recognize this as well as help you strategize ways to deal with it. A seasoned or retired manager or executive from the business world can help you do this.

If you are lucky you may be able to find this combination of sales and organizational savvy in a retired sales executive who serves or has served, at least, on the front line or in middle management positions.

Informal arrangements can and do work.   Meet with the candidate to be your mentor and discuss your efforts.  Is it a person you could model yourself after?  Is it a person who exudes the confidence and balance that you want to possess?  It is an important decision, yet one that is not permanent.  It may take more than one individual before you find the right mentor for sales or organizational assistance.

There is someone out there who can help you. You might be surprised as to the obstacles you can avoid.  Give it a try!

Let us know your view.  Your comments are appreciated.