Black Sales Journal

Success can sometime be vexing if you are a sales professional. As success and increased income for many sales professionals increases so do the rivals and detractors in the workplace.  Yes, the very things that we all wish for can turn into a terrible wedge and fuel attitudes from slight jealousy to flat out envy.  When this happens, the competition becomes less than productive, and relationships strained.

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You are making appointments, keeping them and closing deals.  You string together a series of ‘wins’ that is admirable.  It is all going right.  You receive notoriety for your new accounts and your success is getting you management attention as well as a ‘swelling’ income.

Because it is time, and the money is there, you buy a new foreign luxury sedan, and then the barbs begin.  Your income starts to show your success as you buy some new clothes and join an exclusive club.  “Making it rain” is getting you notoriety along with the accompanying benefits of being the number one sales professional in the unit.

Your fellow sales professionals, and others become critical of you for a variety of reasons.  It is even rumored that your manager, who is of the opposite sex, is interested in you.  You are accused of ‘stealing’ prospects, and you become an island.

It Happens In Different Degrees

It does happen, to different degrees.  I am not suggesting that you suspect it, as much as I am saying that sensitivities abound.

Sales units are not teams, whether they are called by that term or not.  The other individuals in your unit can range from becoming slightly perturbed to something bordering on resentment and hate when you generate success and they are not having the success that they want. Having these types of ‘enemies’ happens as sales professionals, and others sense a disparity in the resources that are doled out, or remaining.  Resources could be something as simple as face-time with the boss down to territories, prospect leads, and a variety of other benefits.

The ‘top dog’ becomes a target for jealousy, innuendo, and sniping.  This is a fact of life.  I will make a few suggestions that will help deal with this.

The Golden Rule

What I am going to say may not be golden, but if you treat it as such, your results will certainly be worth more.  Work on a simple set of principals at all times, not when you find the elusive success.  You will find that they should be practices as opposed to something that you do when you do find it:

• Practice being discreet – no one needs to know your income, or even how much you made on the last sale.
• Be humble – at work, recognize that being humble is a sign that you recognize you did not do it alone.
• Give credit and recognition to others – be honest and open about the impact of others in your success.  If you did it all alone, you don’t have to broadcast it, they will already know.
• Help others – Remember the objective of mentoring, and if you cannot be a mentor, offer assistance where needed.
• Continue the routine – If you are doing all of the above and finding success, continue the routine, and ignore the criticism.  If you are true to the above and doing your best, you don’t need to give anyone the power to deter you.

No one needs to see you dance on top of your desk when they are not having any results.  You can be happy and respectful of others in difficult times without sacrificing your success and gain.

We all have worked with sales professionals who whooped and hollered, and bragged and boasted when they scored a sale.  They even handed out cigars as if they had a new offspring after a new sale.  What they really did was to mock the fact that success can be fleeting.  Those around these misguided individuals are left to draw an interpretation that they are boorish, or that they had never had success before.  To coin a football quote “…act like you have been in the end-zone before.”

There is no reason to not celebrate, just do it discreetly.  You can celebrate with your manager, or with your family or both, as all are beneficiaries.

One Last Word

You may not care about these ‘enemies’, yet you should.  One could end up your manager, or your manager’s manager one day.  This could be important stuff.

A Chinese military strategist, Sun-Tzu (Circa 400BC) said “keep your friends close and your enemies closer” (You probably thought it was Michael Carleone from the Godfather II fame who came up with it).  I say this only to indicate that you should engage everyone, even those that feel you have aggrieved you.  There are lessons to be learned here.  You can learn from everyone, and you can help everyone as well.  Offering assistance at your specialty (sales) even though it is not common is disarming.

Master the relationship!

Your comments are appreciated. You can reach me at michael.parker@blacksalesjournal.com.

You have seen in previous posts my comments about telling the truth in the sales process.  It is without fail that when a sales professional gets immersed in small lies, they graduate to being able to tell the larger ones with aplomb, and without much hesitation.

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I will clarify what I mean, and I am almost certain you will know someone who engages in the practices that we are talking about.  The truth has a strange way getting in the way for some sales professionals.  Being honest about the fit of your product and the customer’s needs is an essential part of the process.  If you are caught in a lie in the sales process, your chances of a good relationship are diminished.

What Kind of Lie?

There are several different types of lies that are common in the sales process.  I would suppose that it would be simple to say this a prohibition against lies should apply only to the “big ones.”  To be truthful, that is not correct.  Sprinkling your encounters with customers with lies cannot result in any great advantage worth losing your credibility over.

We spoke in Black Sales Journal 3/31 Credibility – The Goal of the Black Sales Professional,regarding this issue, which is so important.  It cannot be denied that credibility is the “pot of gold at the end of the rainbow” for the Black sales professional.  You cannot manufacture it, you must earn it, and it can be fleeting if you are not careful.

Lies of Convenience

I am sure that we all believe that there are small imperceptible lies to customers that don’t matter.  They are small, and meant to be “convenient” type lies.  This is convenient for whom? I think you get it.  The small lie, which is told to the customer, is for the convenience of someone else.  It may be that you cannot get delivery until next month, even though the product is needed next week.  Missing this sale would be better than losing the confidence of customer.

If you are lying for convenience, rethink it.  That small lie for convenience can break any confidence and trust you have if you get exposed.  Think of your relationship with the customer based on the “life value” of the customer.  The total amount of business that you can get from this particular buyer, whether he/she stays at this current organization or not, is what should be considered, this year, the following year, and the years after.  The total of this is the life value.  To guess at it, multiply the value of the average sale (in dollars) times the average amount of transaction or sales that will occur in the life of that relationship.  Sometimes, you might find yourself surprised by the size of that number.

The confidence that you maintain with the buyer will go well past the fact that you don’t deliver in a particular instance.  Tell the truth and you will be recognized for delivering “when you say you will.”

Lies in the Middle

Obviously, these are not necessarily big, but they do happen. Yes, there are sales professionals who would tell something other than the truth about their product or service to get the commission or bonus. The problem comes when the performance is not there, and someone loses confidence in you and your product or service.  Knowing the features and benefits of your product or service, is what you do.  You can easily substitute, or contrast a different feature when you know your product/service is not the leader in particular area.  When you say things about your product/service, or your organization that are misrepresentations, it may be sales talk, but it is still a lie in the eyes of a customer.

Lies to avoid embarrassment or cover for mistakes are lies told which could be avoided.

Lies for Profit – The Big Ones

If you know someone who is telling lies to consummate the sale, and thus pocket commissions or bonuses, then they are involved in the “big one.”  I only say this because if they can twist the truth for the self of self-aggrandizement, I suppose that they have decided that this is a job, and not a career.  It will catch up with them at some point.  Obviously, no suggestion in a journal like this will change their mind.

I will say a couple of things about the process of lying in sales.  In a profession where relationships change everything, a lie can change the landscape.

A Case for the Truth

The energy expended on the lie, and the “maintenance of the lie” are consuming.  Additionally, the truth is easy to remember.  No need to expound on this issue.  So it is noble to tell the truth, and may expose you to some chagrin, yet we all make mistakes, forget, and have errors in judgment.

Resort to the truth and you will find that the best customer is the one that appreciates you because you are an honest professional.  Sales professionals who tell the truth don’t always get the business, yet they secure and grow relationships.

This is a relationship game.

We welcome your comments. Write me at michael.parker@blacksalesjournal.com.