Black Sales Journal

Some times you have to face the music.  Know when to let go, and how to do it.  This post will help with this enormous task.

_______________

In Black Sales Journal we have talked about a lot of topics, many of them being fairly sensitive.  This topic is one of those that is practical, as the profession of sales, and certainly the plight of the Black sales professional can lead to some tough decisions.

There are many solid reasons to leave a sales position at an organization, but more reasons to stay and be successful.  But if you must leave, you must leave!  Organizations are ‘organic’, meaning they change and respond to their surroundings, but these organizations, and their sales functions are far from perfect.

But don’t expect perfection, as a matter of fact, expect imperfection and find a situation that favors you.  It is natural that organizations are imperfect, because the people that run these organizations are imperfect as well.

As you may remember from past issues of Black Sales Journal, you work directly for a person, not for the whole of ABC Corporation!  Your relationship is with a supervisor, manager, or in some cases an owner/principal (if it is a smaller firm).  Remember that issue because your ability to form productive and mutually rewarding relationships is the most important activity that you can undertake.  Relationships are everything!

8 Reasons to ‘Ditch’ Your Sales Job!

These are not the only eight reasons, but they are reasons that manifest themselves in many sales organizations, and some of them specifically affect Black sales professionals.  We talked about some of it in Black Sales Journal 4/7/11, When to Consider Moving On.  Take a look at this one as well.

Let me state before showing these items that I think there are things that stem from adversity that build character and sharpen focus.  Now character building and focus sharpening do not pay the rent or house note.  Make good decisions though and don’t run from difficult situations.  Gotta Go, Gotta Go!

You don’t believe in your product or service anymore – If you really don’t, this is a true reason.  If you don’t believe in it, it will undoubtedly show through in your work.  Find something else to sell, or you will be a faker, a hypocrite, or even worse, a liar.  Understand, you don’t have to believe in your product to sell it, but if you don’t, you won’t necessarily defend, promote, and evangelize the merits of the product to the degree necessary to be a premier sales professional.

You don’t believe in, or respect your company’s management – If it is your belief that your management is ‘Mickey Mouse’ or even worse, you obviously can still work there.  If it grates you to a big degree that they can’t get it right, you may need new management, and thus a new company.  If they can’t define the direction of the organization, or ‘waive like a reed in the wind’ constantly changing program and direction, you may desire new leadership

Your relationship with your sales manager is strained and irreparable – This one is simple, but complicated.  Here we are in the most important relationship you can have in the workplace.  If this one does not work naturally, or does not respond to some attention on your part, you have to ask yourself one question:  “Am I able to make it at this place without managerial support?”  If you pretty much can do it and enjoy the benefits of a solid income and work conditions, even without this relationship being ‘warm’, then I would try to hang in there.  Remember, managers turn over also!

You are working ridiculous hours and have literally no family or personal life – This one does not happen as much in the sales world as in some other office settings, but when it does happen, it is usually because of not having much sales support.  If that is the case, you need to measure the positives of the organization against the detriments.  If you are leaving at 5:30A and getting home at 7:30P with regularity and at the same time you are sure you are efficient at what you do, you probably need another situation.  Maintaining work-life balance is important or your mate will be stressed and your children will miss you.

Business ethics are an issue with your sales manager or company management – If you think that your manager, or your company’s senior management is unethical in terms of they way they treat people, finances, or laws, then it is time to go.  See Black Sales Journal 12/1/2011, Are You Ethical?Make sure that you have solid justifications, and then make your decision and go.  No needs for a spectacle, but if there is an ethics problem and you feel the need to state it, do it in your exit interview or in a well-spoken memo to human resources and your manager.  This one should come from your heart and your head.  If you really feel it, then you need to do it.  We are all known by the company we keep!

You cannot make enough money at this company – If you cannot make enough money to live on because of the compensation or remuneration system, you may need to give it up.  If you cannot make enough money based on the inferiority of the product, you may have to cut ties as well.  You have to be objective regarding your abilities and your effort and you need to ask the question, “How would I fare under another system?”

Stress is taking over your life and causing you medical problems including lack of sleep – If you are stressing over your sales position in such a way that you get no requisite sleep and rest and you are losing appetite, you are either in the wrong job or the wrong profession.  Things always get worse before they get better in employment situations, so begin your assessment as to whether the job, or occupation is for you, and if you need a change, start now.

The issues of racial fairness, and gender equity exist, and all means for remedies are shut down. – This is a big one.  If your manager, or managers are inherently unfair, at least, or potentially prejudiced or discriminatory, you have some decisions to make.  Note BSJ 12/20/2010 Preference, Perceptions, Prejudice, and Your Employer and recognize that the solutions get decidedly slim when you are dealing with the unfairness of racial discrimination.  Racial preference is one thing; prejudice is a whole different ‘ballgame’.  Put up the good and dignified fight, but if you sense the imperative to vacate, then it is understandable.

No matter what you do, leave with dignity, and as a professional. Never succumb to the pettiness of spite.  You are better than that.  In the near future, we will once again discuss remedies for injustices, but in most cases these items above are not injustices, just a bad systems and poor management.

Keep reading over the next few weeks and you will find out how to deal with many of these issues.

Your comments are welcome.

I know that you’ve  heard about performance programs, even if you have not been in this situation!  It can be a bewildering position, but it is not uncharted territory.  You can beat a performance program.  You should never give up if it is constructed fairly and you are good at what you do.  don’t be bewildered, chart a course of action and get at it.

_________________________________

Are you currently being threatened with termination?  Have you been put on a performance program?  I have seen both sides of this issue, and want to make some comments that I hope will be beneficial.

As a threatened sales professional, my sales program was fortunately loosely put together, but it was program nonetheless. Performance programs for sales professionals are structured tightly now, and you should know that what you’ll see when you view the performance program is essentially a template document from past programs and even terminations.  It will be fairly tight, if the managers that put it together are good.

As a manager, I put together sales performance programs that were designed to get someone to generate sales results or be out within a prescribed amount of time.  I suppose that you would call it ‘sales justice’.  These programs should be designed to be fair and equitable.  It probably will be based on the current goals and how those goals would apply in a shortened time period.

Owning and maintaining a sales force, or even a single sales professional is expensive.  Whether it is a single professional or a sales force can be expensive.  It is a wasted resource if it is not productive, even for a short period.  Programs are a necessary process and when used correctly can reform some behavior,

Can You Beat a Program?

The answer is yes… if the program is fairly constructed.  Sales professionals beat programs often if they have been working hard.  A well constructed sales program is potentially beatable if:

• Your goals are constructed fairly and the time limits are granted correctly
• You have been working hard and are not starting from ‘scratch’
• You have never stopped prospecting and recognize that prospecting is a required activity
• Your company’s products are solid and priced properly
• You have the sales skills necessary to be successful

To capsulize, if you have fair goals and have been working hard, you have a chance.  That chance is enhanced if you have been prospecting and working to sell your products to a wide base of prospects, and thus creating real, sellable opportunities.  If you don’t have the above bullets on your side, you are toast!

Defining Fairness

I would be remiss if I did not cover this portion.  Fairness is a concept that defines an employer’s actions.  Here is a simple example of fairness:

Your goals are as follows:

Sales in Dollars – $500,000

Cases sold – 25

New Prospects – 250

Quotes – 125

What you have here is a results and activity requirement.  New prospects and quotes are activity standards, and dollar sales and cases sold are result standards.  Activity leads to results, so both are necessary.  Some sales organizations will rest on the results standards and require their sales professionals to reach the results goal, but the best organizations realize that they must us both.  The presence of the prospecting and quote portion requires that those activities necessary to have future and continued success are being done.

So a fair performance program for 3 months would look like this:

Sales in Dollars – $150,000

Cases sold – 6

New Prospects – 63

Quotes – 31

The simple fact is that the goal for the performance program is an elementary 25% of the annual goal.  A simple but potentially fair goal.  It is based on the previous goal, and is apportioned in a way that probably could be justified and would hold up if tried in a court of law if the sales cycle worked in terms of lead-time and production time.

It Happened to Me!

As a fledgling account representative I was put on a program at a time when nothing would go right for me.  It was a time when our company’s product was good, but priced a little higher than the competition.  The program had a component that was centered around activity (how many quotes?) and on production (how much did I sell?).

I was successful and beat the program, but the key to that was that I had never stopped working, but had just not had success.  The activity portion does not guarantee anyone continued employment, but it is the process that counts.  I refer you to BSJ 2/28/11- How Many Prospects Do I Really Need? It is probably more than you think!

I will be honest that I was not confident that I would make it.  I had worked hard, but just had not been able to convert.  For some reason during the time when the program was in effect, I generated some sales and locked myself in. It also created an expectation that I worked hard to keep up with.  Remember your chances are always better if you never stop working!

If the Program Is Not Fair

If your program goals are not attainable, then you have a couple of problems that may be insurmountable.  You need to have the conversation with your manager re making the program ‘doable’.  If that does not give fruit, you need to have a conversation with human resources.  Do it immediately.

If you are behind the “8” Ball, my suggestion is to do what is above while you try to work through it.  In most programs there is a clause covering any other deterioration of work.  In other words, you could be terminated earlier if you slow down your work effort.

Sales is a occupation with much objectivity baked in to it.  Be as effective as possible, and recognize that this job may be aided by relationships and a plan, but if you are not getting results, you are forever vulnerable.

Drop a note regarding your program and how you will beat it.

Always be the best.