Black Sales Journal

Interview Session

There are few moments that are more critical in your work history than the all-important job interview.  That sixty or so minutes presents you with the opportunity to:

• Make a lasting impression on a one-on-one basis.
• Describe, defend, and promote your employment history
• Showcase your verbal skills and your adeptness at responding to complex questions.
• Prove you critical sales skills while in the process of “selling yourself.”

“Critical” is a fair word here because you only get one opportunity, maybe no more than an hour to do this and separate yourself from the crowd of applicants that are being interviewed for the position.  You must use this opportunity to “sell yourself” while you scale the mountains of questions that the interviewer or interviewers might have for you.

How to Stand Out?

So in the midst of this, your objective is to not only answer all of the interviewer’s questions, showcase your knowledge of the sales process and your product/industry acumen, but also to stand out from other applicants.  Frankly, if you are a Black sales professional, you already stand out! You have selected a career that is challenging, measurable, and rewarding.  It is not the career that is the preference of the lighthearted.  This role is normally relationship-based, requiring an investment of time and effort in the cultivation of deep enduring relationships with buyers of all backgrounds and origins.  Not everyone can do it, and most would not make it to the interview stage, but you are there. Even the buyer that considers himself/herself color-blind recognizes that you’re an anomaly in the position.  Now the good part is that you are a “good” anomaly in that role.  I am serious in saying this.  Absent prejudice, the good buyer is looking for some change or variation from the norm as well.  Here is your golden opportunity. Even some of the most mundane issues about you are new ground for a customer from a different social and racial background.  Questions will flow in search of information about the following:

• How did you get in this business?
• What is your background?
• Where did you go to school?
• Did you play sports?
• Numerous other general interest questions

These questions only lead to more inquiry.  These questions, as banal as they may seem, happen because there is an informational divide in America.  That informational divide then serves as a “curiosity chasm” as well.  No one is going to go into your community to satisfy their curiosity as to how someone so different from them lives and thinks; yet if you come into their office, and hold conversation, everything is game.  Whether you hale from the heart of the ghetto or your state’s most affluent suburb, the curiosity is the same. You can stand out in this positive way, and there are some things that you can do to make this even better:

• Be personable and inviting without getting too personal.
• Know your story and its fine points.  You have license to discuss only what you want made public (because it will be public).
• Always tell the truth (Black Sales Journal 6/30 – Always Tell the Truth). The truth, in the light of its novelty to others is quite enough.
• Know what has made you strong and durable, and …better.

Now, when you know these well, you can begin to weave them into your story as opposed to “tell” them.  You might want to give that comment some thought.  You are the expert on you, and that cannot be denied.  Do you know how to tell your story in a factual, yet illustrative way that captivates and informs?  If you practice these points, you will gain proficiency in doing it, and will benefit from it.

The Value of the Icebreaker

In Black Sales Journal we always speak of the strength of conversation in building a successful relationship.  You are less trying to build a successful relationship during the interview than trying to construct a gateway; there is invariably a brief moment that is the “icebreaker”.  This is not a long interlude, yet a skilled interviewer will use this time to get to know something about the person that he/she is interviewing.  Here is where you get an opportunity to showcase “YOU.” During this time, most interviewers would not approach a subject that is to intrusive, yet will ask you a question like: “What made you decide to get into sales?” or “What convinced a bright looking guy/lady like you to go in to equipment sales?”  I am sure you have been asked a question like that before.  That is the icebreaker, and it is without doubt that is not the question he/she wanted to ask, yet it is the evidence that someone is curious about you, your motivations, and your background.

Remember…Be Personable…

Black sales professionals with tenure in sales have experience in relating their story. There is no doubt that regardless of whether you are male or female, they want to understand more about you.  You can move them from wanting to understand more about you to the point of fascination by disclosing some tidbits of information although never compromising personal information you want to protect. Remember bullet one above.  “Be personable and inviting without getting too personal,” serves as a good motto.  Although interview sessions can be tedious, remember that being interviewed by someone who is interviewing five others is tedious work on their part as well.  It is made more interesting by someone who has a personality, and has points of interest that would probably attract a buyer as well.

You can be that someone.

Master the relationship. Your comments are welcome.

We took a little time to discuss the effects of social media sites (Black Sales Journal – 3/10/2011, Social Media, know the Pitfalls)and what it could do to your employment, as well as your job search.  It can be devastating if you release the wrong information at the wrong time.  Pictures are worth a thousand words, and if you are not judicious in your attempts to show your great vacation, night out with the girls, or guy’s trip to a local gentleman’s club, you could damn your next job.

These are self-inflicted wounds that you can do to yourself, and regret for the rest of your life.  They are definitely avoidable so the more private you lessen the chance of this happening.

As you will see there are other wounds, and these are not necessarily self-inflicted, yet they can have a similar, or more striking effect.

Investigate Yourself

You owe it to yourself to know everything that others can glean about you.  It is a process I call “investigating yourself.”

Here is a short list about your sources:

“Googling” is good when you need an answer to almost any question.  A very simple act now is going to the keyboard and getting hundreds of results.  Quite frankly, we do it without thinking, and usually get the information that we want.  Search engines are imperfect devices that string together the characters of the alphabet and primary numbers to peruse the lexicons of all sorts of databases in order to find like strings of information.  Prospective employers use this tool as well.  What they find can be amazing.  What they find can be menacing as well.

You can be left without any recourse other than to try to explain the product of this search as you may have major difficulty changing it.  With that in mind, it is best to know what is there in its entirety.

Suggestion:  “Google”, “Bing”, and “Yahoo” your name and all of its’ variations to determine what information a prospective employer will see when they look you up.  There may be some things you can change; yet you will be armed with a view of what they are going to see.  If you are Milton Jones, and you also see that a Milton Jones from the same city and state was convicted of embezzlement, you have an opportunity to explain that he may be a distant relative, but he is not you.

Credit reporting can be your worst enemy or your best friend.  Are you aware that it is commonplace for a prospective employer to check your credit?  It is explained for you, although in fine print on the packet of information that is completed on line, or physically, as you must give them a signature or approval, and your social security number.  Remember, a terrible credit score might not keep you from getting a job, yet it can be a potential strike against you.  If you are going to have company credit cards, a company vehicle, or need to be bonded, this may present a problem.

Suggestion:  Know your score from the three credit reporting agencies (Trans Union, Equifax, and Experian) and have your explanations ready regarding why it is impaired.  If a company is going to trust you with their assets, your story may need to be very solid.  If there are situations like identity theft, you may want to bring information to prove that there was a problem.

Public Information sources carry strong credibility.  The following records can sink you if you don’t have good explanations:

Police and Arrest Records
Personal Debt
Bankruptcy
Judgments
Liens

There are things in the above list that comes from circumstances we could not control, and things that, as our grandmother’s used to say, came from trifling behavior.  No matter how they got there, they are potentially on your record, and they may be irremovable, unless they are a mistake.

If they come from disputes that have not been properly adjudicated, you may have some hope, yet search engines as well as public record can find this information.

Suggestion- These are your records so don’t take it lightly.  Find out why, and how these items might be removed.  Review search engines for this as well as the credit records for debt.  You should know if there are any judgments or liens in the public record.  Of course you will know if you have filed bankruptcy.  Know your story, and your circumstances.  You are the expert on you, so reduce it to writing.  I suggest you don’t fabricate some lengthy story, but be able to explain what went wrong.

A Practical Example

While I was a sales manager, I received a call from a local basketball coach who suggested that I consider a basketball star from one of the public universities in Wisconsin.  He was Black, and from the same community I was from, and was supposedly a premier student from the standpoint of grades.

We went through the interview process and I not only thought this individual gave a great interview; he also had a list of references that was exemplary.  Everyone from college professors to past employers thought he had the personality and deportment to be a great employee and to sell.

I completed checking a representative number of his references, and proceeded to gather the rest of the requisite information.  Then came a possible roadblock.  The school would not release to the transcript to me.  We were at a crucial time in the process as I had done a significant amount of work already and I could not check his grades.

I figured that he might have a “past due” that was from not having settled up, so I contacted the candidate and advised that if he wanted to have the opportunity that I presented, he needed to act fast.  It turned out a little different in the end.

The candidate “fessed” up to me under time pressure that he had some library books that were not returned, and that they were holding his transcript until he settled up.  My response was, “if you want this chance, you need to get it solved within the next two days.”  Then it got more involved, and we determined that there were parking fines…numerous parking fines.

This marked the end of this issue, as I removed the candidate from consideration.  This one, more than anything else was an example of ‘trifling’ behavior.  Not returning of a couple of reference books and not making good on some university parking tickets cost this individual a chance at a good opportunity in outside sales with a reputable company, including a car and expense reimbursement.  It was the height of irresponsibility.

Your Access Vs. The Employers Access – A New Age

There was a day that your access to information was limited, and corporate access to information was supreme and penetrating.  Now, there has been a leveling of the field.  Your access to information is penetrating as well.  Business will pay someone to do it, yet you should have enough energy to “be the expert on yourself.”

Do not think for one minute that you are not going to be checked out!

Your comments are welcome.