This is, and will remain, an important topic.  No matter whether it is the 60s, 70s, 80s, 90s or any decade in the 2000s.  Some things will get incrementally better, yet hope that they will change is still an interesting premise.

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This post will reinforce the fact that the customer makes choices, and the sales professional must determine the way to interface  and find success.  This post will show clarification of my view on racial perceptions, racial preferences, and racial prejudices. I will also expand on some previous posts as to ways to change increase effectiveness when faced with preferences and prejudice from your prospect or buyer in some of my upcoming posts.   I have dealt with it in earlier posts; yet will impose a more striking angle in the upcoming posts.

The reality is that an understanding of these two items is essential in the day-to-day activities of the Black sales professional.

The 3Ps – Perceptions, Preferences, Prejudices

Racial Prejudice

Perceptions can slowly be changed.  They exist, and come from many sources.  A person’s life experiences, the media, parents, friends, and the knowledge and ignorance of interaction or lack of interaction formperceptions.  When these life experiences are negative, we have negative perceptions that fuel preferences and help substantiate prejudices.

Perceptions are normally wrong based on their application against a group of people based on some input which was either not factual, or was spread across a group of people without warrant. We will talk more about perceptions in an upcoming post, exposing activities that help to give credence to the negative perceptions.

Perceptions are prevalent in all racial and ethnic groups, and we should not criticize perceptions that we disagree with if we are going to carry perceptions of our own which are damaging to other races or ethnic groups.  We all need to fight against this activity.

Racial Preference

Preferences are a different and are powerful.  They are not always meant to be deleterious to a race or ethnic group, yet can have the same effect.   Your customer’s level desire of whom they want to work with is directly related to their relationship comfort.  That does not make it right.   Some of the preferences come from perceptions and some come from prejudice, yet preference is more substantial than those two inputs.  Comfort levels, familiarity, a lack of understanding, and some “lumping” of people into groups based on common elements manifest preference.

As an example, putting all Hispanics or African Americans into respective group on the basis that their ethnic background and “perceived” activities that are similar in nature is a perception which can be damning.  It is not often thought of that way, yet it is true.

Whether it is preference or it is prejudice, the effect is the same; lost opportunities, lack of diversity, locking out of good people of all races and ethnic backgrounds.

Racial Prejudice

Prejudice in life, and what we do from the standpoint of an occupation is wrong.  If we define prejudice as Webster does:

“an irrational attitude of hostility directed against, [in this situation] a group or race”.

It is insidious!

To discriminate because of race, ethnicity, or gender is at the base of everything we should never endorse.  When it comes to sales, it is no different.  It is not manufactured by anything substantive, but is fueled by narrow-mindedness.  I am sure you recognize that if it is wrong for one group, it is wrong for all.

Prejudice changes the landscape.  It cannot necessarily be changed, and any changes may well be short lived.  It robs the Black sales professional of opportunity and in some cases, based on your territory, success, yet exist, and will not be removed from the marketplace in my lifetime.

I will aver in an upcoming post that as sure as we are that prejudice exists, it is much less prevalent than the problems with preference.  This, we need to recognize.  We can change perceptions…we can overcome preference.  Should we spend time trying to solve or sell when prejudice is involved?

Blacks who discriminate against Hispanics or Whites in the sales arena are in the same “boat” as other ethnic groups that discriminate.  Whites who are in positions of power get more attention because of their roles.  The truth is that prejudice whether in a role of power or any role is wrong.

Why is this a Big Deal?

This is a big deal because recognition and tactics are so important for success.  There are tactics to defeat racial preference.  There are tactics to nullify and change negative racial perceptions.  Racial prejudice is different.  It is pervasive and even in situations where you are given the business, a positive relationship does not exist, so the business is potentially borrowed anyway.

There is no situation more gratifying than enjoying your occupation and getting a fair opportunity to perform it to your best ability.  Learning what you can change and what you cannot will conserve energy for redirection to positive tasks, as well as promote growth.

Your comments are welcome.  You can reach me at Michael.Parker@BlackSalesJournal.com.

Sometimes you have to face the music.  Know when to let go, and how to do it.  This post will help with this enormous task. Sometimes a situation is “just not for you!”

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In Black Sales Journal we have talked about a lot of topics, many of them being fairly sensitive.  This topic is one of those that is practical, as the profession of sales, and certainly the plight of the Black sales professional can lead to some tough decisions.

There are many solid reasons to leave a sales position at an organization, but more reasons to stay and be successful.  But if you must leave, you must leave!  Organizations are ‘organic’, meaning they change and respond to their surroundings, but these organizations, and their sales functions are far from perfect.

But don’t expect perfection, as a matter of fact, expect imperfection and find a situation that favors you.  It is natural that organizations are imperfect, because the people that run these organizations are imperfect as well.

As you may remember from past issues of Black Sales Journal, you work directly for a person, not for the whole of ABC Corporation!  Your relationship is with a supervisor, manager, or in some cases an owner/principal (if it is a smaller firm).  Remember that issue because your ability to form productive and mutually rewarding relationships is the most important activity that you can undertake.  Relationships are everything!

8 Reasons to ‘Ditch’ Your Sales Job!

These are not the only eight reasons, but they are reasons that manifest themselves in many sales organizations, and some of them specifically affect Black sales professionals.  We talked about some of it in Black Sales Journal 4/7/11, When to Consider Moving On.  Take a look at this one as well.

Let me state before showing these items that I think there are things that stem from adversity that build character and sharpen focus.  Now character building and focus sharpening do not pay the rent or house note.  Make good decisions though and don’t run from difficult situations.  Gotta Go, Gotta Go!

Here we go:

You don’t believe in your product or service anymore – If you really don’t, this is a true reason.  If you don’t believe in it, it will undoubtedly show through in your work.  Find something else to sell, or you will be a faker, a hypocrite, or even worse, a liar.  Understand, you don’t have to believe in your product to sell it, but if you don’t, you won’t necessarily defend, promote, and evangelize the merits of the product to the degree necessary to be a premier sales professional.

You don’t believe in, or respect your company’s management – If it is your belief that your management is ‘Mickey Mouse’ or even worse, you obviously can still work there.  If it grates you to a big degree that they can’t get it right, you may need new management, and thus a new company.  If they can’t define the direction of the organization, or ‘waive like a reed in the wind’ constantly changing program and direction, you may desire new leadership

Your relationship with your sales manager is strained and irreparable – This one is simple, but complicated.  Here we are in the most important relationship you can have in the workplace.  If this one does not work naturally, or does not respond to some attention on your part, you have to ask yourself one question:  “Am I able to make it at this place without managerial support?”  If you pretty much can do it and enjoy the benefits of a solid income and work conditions, even without this relationship being ‘warm’, then I would try to hang in there.  Remember, managers turn over also!

You are working ridiculous hours and have literally no family or personal life – This one does not happen as much in the sales world as in some other office settings, but when it does happen, it is usually because of not having much sales support.  If that is the case, you need to measure the positives of the organization against the detriments.  If you are leaving at 5:30A and getting home at 7:30P with regularity and at the same time you are sure you are efficient at what you do, you probably need another situation.  Maintaining work-life balance is important or your mate will be stressed and your children will miss you.

Business ethics are an issue with your sales manager or company management – If you think that your manager, or your company’s senior management is unethical in terms of they way they treat people, finances, or laws, then it is time to go.  See Black Sales Journal 12/1/2011, Are You Ethical?Make sure that you have solid justifications, and then make your decision and go.  No needs for a spectacle, but if there is an ethics problem and you feel the need to state it, do it in your exit interview or in a well-spoken memo to human resources and your manager.  This one should come from your heart and your head.  If you really feel it, then you need to do it.  We are all known by the company we keep!

You cannot make enough money at this company – If you cannot make enough money to live on because of the compensation or remuneration system, you may need to give it up.  If you cannot make enough money based on the inferiority of the product, you may have to cut ties as well.  You have to be objective regarding your abilities and your effort and you need to ask the question, “How would I fare under another system?”

Stress is taking over your life and causing you medical problems including lack of sleep – If you are stressing over your sales position in such a way that you get no requisite sleep and rest and you are losing appetite, you are either in the wrong job or the wrong profession.  Things always get worse before they get better in employment situations, so begin your assessment as to whether the job, or occupation is for you, and if you need a change, start now.

The issues of racial fairness, and gender equity exist, and all means for remedies are shut down. – This is a big one.  If your manager, or managers are inherently unfair, at least, or potentially prejudiced or discriminatory, you have some decisions to make.  Note BSJ 12/20/2010 Preference, Perceptions, Prejudice, and Your Employer and recognize that the solutions get decidedly slim when you are dealing with the unfairness of racial discrimination.  Racial preference is one thing; prejudice is a whole different ‘ballgame’.  Put up the good and dignified fight, but if you sense the imperative to vacate, then it is understandable.

No matter what you do, leave with dignity, and as a professional. Never succumb to the pettiness of spite.  You are better than that.  In the near future, we will once again discuss remedies for injustices, but in most cases these items above are not injustices, just a bad systems and poor management.

Keep reading over the next few weeks and you will find out how to deal with many of these issues.

Your comments are welcome. You can reach me at Michael.Parker@BlackSalesJournal.com.