Black Sales Journal

In previous posts of Black Sales Journal, such as Black Sales Journal 12/16/2010, The Seven Success Essentials of the Black Sales Professional, we examined being the Consummate Professional.  Many of you are very professional already, and this will be a refresher.  This is a great step to being the best and most effective sales professional possible!

Let me first advise, being the consummate professional will never be easy, as it involves preparation, study, forethought, and an exhaustive effort to be “the best” at what you do.  The more difficult aspect of being the best is sustainability and consistency.  You will know that you are ‘the consummate professional’ when you sustain it as part of your personal culture.

Being the Consummate Professional is Important

The consummate professional is someone who is effective, efficient, relationship driven, and visionary.  Promises are made, commitments are kept, and there is empathy for the problems of the customers.  Solutions are adequate and on time, because the professional has ‘actively listened’ as opposed to having ‘heard’ the problems, and has prioritized the delivery of the response properly.

Here is my version of the Consummate Professional Checklist:

The Consummate Professional is:

• Punctual
• Empathetic
• Attentive
• Knowledgeable
• Organized
• Responsive
• Visionary

This checklist forms the foundation for the most solid professional performance for the sales professional, and it also benefits the customer, and the organization.

Let’s Look at Each One

Punctual – Most of you know this, but the punctual professional is seldom if ever late.  Recognize that there is a psychological advantage to being the one that is on time.  It never hurts to have your prospect or customer start out with a brief apology for their tardiness, as it indicates you mean business.  Be punctual to a fault.  Treat your prospects and customers with respect; value their time.

Empathetic – Be genuine in your empathy.  Know enough about your customer’s business to be empathetic.  Recognize why they need your product, why they are hesitant to buy, and how to rephrase and restructure your product explanations to make a consultative sale.  The customer’s business model, market, or timing could get in the way of your sales process, the more you know the better opportunity you have to show the attributes of your product.

Attentive – This means being an ‘active listener’.  When you couple this with empathy, you get someone who is aware and understands the situation.  This gives a powerful edge.  The sales professional that understands proposes the right solutions at the right time.  Practice listening actively with all of your customers and potential clients.

Knowledgeable – This area speaks volumes.  There are many areas of knowledge that you should excel in:

• Product
• Territory
• Industry
• Process
• Competition

You might think this too much to master, yet it is a continuous process of learning and retaining.  You might refer to Black Sales Journal 12/20/2010, Your Customer Needs an Expert where we discussed being an expert in Product, Industry, and Territory.  Also note that knowing the competition is an extremely effective strategy.  The competitive landscape changes constantly.  The customer may not give you 100% credibility, yet your views will be listened to.

Organized – Being organized is essential.  Plan your appointments, your workday, and your workweek to the max.  Nothing ever goes totally as planned, yet in reality being organized allows one to prioritize well and be more effective.  Prospects and customers know when you are unorganized by the condition of your briefcase, and sometimes by your delivery. 

Responsive – This is a big one!  There are many components that define responsiveness.  Many of the issues have to do with communications, timeliness, and solving problems. You need to return phone calls within less than 24 Hours.  This is a must.  Nothing ‘frosts’ a potential customer like not being able to receive a response to a call or email.  Communicate early and often.  Deliver your bad news as soon as you are sure of the response.  Work to find solutions, and when you cannot produce the desired result, frankly and honestly let your customer know.

Responsiveness also involves responding to customer requests for new products, new services, as well as improvements and betterments in the current offerings.   Listening and working to solve issues exhibits responsiveness.

Visionary – The more knowledge you have of all types, and the more understanding you have regarding your customer and your own company, the better chance you have to find creative real-time solutions.  Being able to see down the road is important.  Anticipate your customer’s needs well in advance as your customer’s organization, and your organization changes over time.  As an example, anticipate the move to retail outlets by your manufacturing customer and be prepared to respond.  Forecast your customer’s need to manufacture in less labor costly areas, and give distribution and supply suggestions that will make them profitable, and you a star.

Be up to date on current events here and abroad, and by all means know what is happening with their competition.  This might sound like a lot, yet in this age of electronic media, it can be done.

In Summary

As a Black sales professional, there are few tactics that will have as much impact as being “the Consummate Professional”.  You might want to check out the following items for a little more “in depth” discussion.  These are links to past Black Sales Journal posts that cover them in detail:

• 7 Success Essentials for the Black Sales Professional (12/16/2010)
• Your Customer Needs an Expert – Make It You! (12/20/2010)
• Preference, Perceptions, and Prejudice and Your Customer (12/27/2010)

Always remember, your customer wants to work with a professional.  It can be you!

We would love your comments.

As we arrive to Valentine’s Day, and are about to move to spring, I surface this great topic.  Vault’s 2011 Office Romance Survey (Vault.com) indicates that 59% of all employees have engaged in an office relationship.  If this is close to true, there is a lot of romance going on.

I would like to try to give you some reasons that Black sales professional might want to avoid that temptation.

The Office Relationship and the Sales Professional

An office relationship is so common, yet reveals the greatest of pitfalls for any sales professional, especially the Black sales professional.  Any relationship is an investment of time and effort; time is finite, and effort measurable.  A sales professional is evaluated based on success in meeting one’s goals, and when there are shortcomings, the extracurricular activities that are in clear view are then viewed in a different light.  They then become a focus.

The burden of sales is its measurability.  It is the day-to-day, week-to-week, and month-to-month measurability of professional sales that generates scrutiny.  Often there is no one individual who knows when you are working, or…well, dating.  In sales it comes with the territory; since there is no time clock, only results.

With all of this in mind, overt, or supposedly covert dating opens you to potential criticism.  If your numbers are not there, it is assumed that your relationship is getting in the way.  If your numbers are there, it is ‘obvious’ that the numbers could be better.

Couple the above issues with the fact you are Black and very much subject to the perceptions of others and you have an interesting problem.  If those who believe the perception that you are putting romance before sales efforts are managers, it surely will come back against you.

Yes, this is a touchy subject, yet true.   Being Black in a predominantly white organization leaves you open to be subjected to the perceptions of many, most importantly the sales managers and the general managers.  In an atmosphere where you need as level ground as possible, the last perception that you need is that you are acting as Romeo, or Juliet on company time.

Some Suggestions

I would suggest that you avoid relationships in the workplace.  Do I believe that most of you will listen to me?  Frankly, I don’t.  If you are going to date in the workplace, I throw out these few points:

• Know your company’s policy on office relationships – This can keep you from a fatal error.  Yes, many companies have a policy, and you might want to know it before it is used on you.
• Recognize the harassment exposure – Think it over real well.  If things do not go well, anything you say or do may come back to haunt you!  Most relationships are short term and it is the aftermath of a relationship that triggers harassment claims.
• Be extremely discreet – There should be no outward expressions at the workplace or on company time.  You should know that if you discuss it with anyone, it will be ‘publicized’ by text messages, tweets, email, and general office conversation, not to mention cell phone pictures.

• Social Media will work against you – Anything you post, or she posts on social media sites can be evidence of illicit or clandestine activities.
• Above all know your exit strategy – If it is not working out the way you need, how are you going to get out without a nuclear explosion.  It might be good to have that conversation and agreement at the beginning of any office relationship.

It should go without saying that no managers should be dating subordinates but I will throw it in here as well.  Nothing will shorten a career faster that this type of activity.  Don’t even think about it!

Of Particular Note – The Interracial Relationship

As much as things have changed in the last 50 years, of particular note is the interracial relationship in the workplace.  Something that happens almost commonly in the “real world” still brings extreme scrutiny in the workplace.  Thus there is a double jeopardy for the man or woman who has an interracial relationship in the workplace.  That double jeopardy is based on the fact that the Black sales professional could be damaged by an office relationship, no matter who the partner is.  Additional scrutiny comes to bear when the workplace relationship is interracial.

You are at work to make money and to build a career.  Both can be subject to the whims of others in the workplace.  All of you already know that when it comes to your career and your money, the possibility of a short-term relationship could be very expensive.

Happy Valentine’s Day.

Your comments are welcome.