The Bloodsuckers Who Work With You!

Calendar October 31, 2013 | Posted by Admin9!

This post deals with a serious topic, and once again I think you will enjoy it.  Remember you are there to make goals and make money.  Relationships may be everything, but…..not this kind!

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A sales department is best when it has a vibrant atmosphere and unbridled activity.  Once it gets going, sales professionals can be fueled by this activity and a desire to ‘compete’ with their fellow sales professionals.  If the atmosphere in your sales function is electric you will ended

You work with other sales professionals; some are on your team, and some you compete with.  Know them well and know their disposition as there is money to be made out there and you don’t need anything to slow you down.vor to be a part of it, hoping that success spills over to you.  If the atmosphere is more like a funeral, you will utilize your best judgment in attempting to separate yourself from it or at least insulate yourself as best you can.

Friend or Coworker?

As you already know, if someone is on the payroll they are a coworker.  The important issue is that in the sales profession, not all coworkers are your friends.

This is not meant to be divisive, but to stand in recognition that unless your sales function is organized in a different fashion than most, sales departments or functions are designed in a way that spurs competition.  This is not bad; it is just an environment that pits employees against other employees.  In sales you probably have learned to accept it.

Situations occur when you forget that ‘Emily and John’ are the competition and you believing they are friends share ‘trade’ secrets.  This is where feelings get hurt.  Be ready to compete fairly and recognize that these are coworkers, and you owe them respect, but give no quarter from a business standpoint.  Compete and win on the virtue of hard work, and doing things smarter.  Be relentless in terms of your persistency and always be ethical.  Your friends are not the same as your coworkers even though you may be committed to them.

Treat everyone with respect and don’t expect to find your ‘BFF’ at your job because that is not the way it is meant to happen.

Don’t “Buy” Anyone to Early

You will meet a world of individuals at your job and many will be in the sales function.  You will be asked at some point to give your impression of them to someone inside or outside the organization.  The most important thing you could do is to be cordial and helpful, but to reserve judgment on anyone until you are sure.  These are coworkers remember?  When someone rushes to judgement I call it “buying someone”.

Work with them, cooperate with them, but don’t “buy” them until they prove their worthiness over time.  You can be an excellent sales coworker without endorsing someone.  You definitely will know when it is time.

The problem with buying someone too early is that you may not have an idea of what that individual is really about until you have difficult times.  Tough times do not change people, it unmasks them. If you have given a premature endorsement, you could find yourself backing a real ‘loser’.

The Vampire

I once worked in a sales department that had a variety of characters.  There were journeymen, sage veterans, hard working upstarts, and then there were those who were full of complaints and found nothing right with the manager, the company, the product or…. the world.

I call them vampires and if you know some of these individuals, your quest will be to keep away from them.  You won’t need garlic, or a crucifix, but will need to strictly avoid this person whose quest is to ‘suck the life out of you’.  These unhappy sales people have the poorest of attitudes.  To them everything is wrong with the organization and that they bear not fault or blame for anything.

  • The vampire is constantly on vigil to determine who is trying to accomplish anything new and innovative, so they can discourage them.
  • This individual is peering over your shoulder to determine if you are taking any new training or courses for self-improvement, as he or she would love to talk you out of it.
  • The vampire is trying to determine what prospect you are working on as he or she knows all of them and they want you to think it will be fruitless.
  • This individual would do anything possible to engage you in a long 3-hour lunch as he or she has nothing to do, and they want to make sure you get the same amount done as they do…nothing!

The vampire can be bright and be full of knowledge, but just does not recognize that you get out what you put in.  They may have made a decision as to how much energy they will expend, but now they want to rob you of yours.

It is Real?

I once had the challenge of working with a sales representative who was truly a vampire.  I was the regional sales manager in midwestern office with an individual who complained about everything.  His field sales manager seemed to accept that he was going to complain, but eventually it was realized that he was hurting morale.

The vampire assured us that management was sorely lacking (I did not take it personally), criticized our products, attempted to negatively influence new hires, and did everything possible to turn sales representatives against the organization.

On the basis of performance, we had to help him make a decision that he did not want to be with us.  It was for the best for all parties.  I resisted saying that we put a stake through his heart as …well you know why!  Remember, if your goals are so crosswise with the organization, read Black Sales Journal 4/7/2011 When to Consider Moving On, and think about your next station in life.

Always leave when it is wise and always, always be the professional.

Your comments are welcome.

Category Categories: African American Sales Professionals, Black Business Owners, Black Entreprenuers, Black Professionals, Black Salesmen, Entrepreneurs, Job Advice, Success Tips for Black Sales Professionals  |  Tag Tags: , , , , , , , ,  |  Comments No Comments

Closing Two Sales at Once – An Essential for the Black Sales Professional

Calendar September 30, 2013 | Posted by Admin9!

In light of racial perceptions and racial preference, it is not uncommon to have to  pass muster like this.  Although it is wrong that an individual would have to clear a hurdle on the basis of the color of their skin, gender, religious affiliation, age, or sexual orientation, it does happen.

However, you can win in this situation, and the facts below illustrate that.  Those Black sales professionals who have faced this know that they experience a  personal victory when they are successful and recognize the covenant we all share to be the best, thus slowly but surely changing perceptions.

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If you are a Black sales professional it is no secret that closing a sale is a calculated action; part of a process that we call the professional sales call.  There is no doubt that if you are in this group you will need to have a strong sense of when to close and the technique to close both sales.

Closing on Two Fronts

The close has to come on two separate fronts.

  • My company/product is the best for you and is an acceptable price to create the value and utility that your organization needs
  • Although potentially different because of my pigmentation, I am the best choice of sales professional to handle the needs of your organization now and in the future.

There will be those that may disagree that this happens.  Don’t be naïve, as it is common.  Note the examples below:

  • A young sales person has to make the sale that they are a viable option by showing that they can provide the knowledge and have access to the wisdom and experience which when coupled with the energy of youth can be the best option.  This is right and natural.
  • Several years ago women wrongly were forced to close the credibility sale by showing that they were able to prove personal credibility and dependability.  This was fundamentally wrong, and still is.

When I was a young sales professional, I found out that I had at least two items against me.  At a time when there were a much smaller number of sales professionals who were black, I was Black, and was a mere 22 years old.

I was selling in a commercial market (B2B) where there were few Blacks were experienced, and knowledge and experience were to be touted as an advantage.  I quickly learned that you had to find compensators for these “disadvantages” while at the same time I needed to keep doing the fundamental activities that give you a chance.

Learning how to close the sale and the personal/professional sales was one of those activities.

Closing the Product/Service Sale

Knowing how to close the product sale can be scientific, yet still is an art.  Recognition that the close is not always designed to get an order but can systematically be used to determine what objections are out there is important.

There are numerous books out there on closing and having read some, they all have something to add on closing techniques and styles as well as when to close.  I am not going to cover them here, yet will in a future post suggest some books and blogs on closing that you might want to consider.

The main purpose of this post is to discuss the sale that you must make even if your product/service is the best one out there.

Closing the Personal/Professional Sale

This sale is less defined.  Much of this sale is actually done as a prequalification. This is a set of activities that you undertake from the beginning of the relationship.  This set of activities is different for each customer/prospect, as each one comes with a different set of perceptions and preferences.

It is during this calculated process that you get a customer/prospect comfortable, confident, and willing to do business with you.  Is this different than with any other sales professional?  They answer is probably yes.  It is different because in many cases you are altering perceptions, and attempting to change preferences.  A big order, yet something that can be accomplished.

Female Black sales professionals who sell know this more than any other segment.  It is better than it used to be, yet still difficult.  They are challenged to hurdles.

Here are some of the items that you are trying to sell in the Personal Sale:

  • Professionalism
  • Responsiveness
  • Credibility
  • Expertise/Specialty
  • Personal Accomplishment
  • Effectiveness
  • Vision

Your customer/prospect will recognize that if you have these traits and one more, the customer’s organizations interest in mind, you have everything you need to have value for his/her organization.

Many of the items above are linked to the Black Sales Journal Article that defines them in depth.  Please take a look at them to get a fairly in depth look what these attributes entail.

Make It Work!

Now back to the issue of prequalification. This is the process of gaining the necessary credibility to make the personal sale.  It is giving the necessary information to the client in “bite sized” portions so that it can be digested and absorbed.

You will prequalify by activities such as sending your customer/prospect your newsletter regarding his businesses industry, referring him to your customers who are next door (who he knows) to get an idea of your expertise, and share with him your ideas about how companies with your profile can get benefit in the future from you product/service.

In Summary

You can correctly position a sale of a product and prepare a close, yet if you are wise, you will realize that perceptions and preferences can be overcome, yet not in a one hour meeting. Prequalifying can have success by getting agreement and clarifcation on many of the issues that would be in question at the final sales call.

These items include providing references to give confidence (professionalism, responsiveness, expertise, etc.), making suggestions for changes and visions of the future (vision, expertise, effectiveness, etc.), and developing the deep relationship that lets all of this gel together.

Don’t miss the opportunity to feed it slowly to your customer early on.  If you give references, suggestions, and expertise information all at the end, when you present your proposal, you have missed an opportunity.  It is too late.

Close both sales and get the order.  Good selling.

Your comments are welcome.

Category Categories: African American Sales Professionals, Black Business Owners, Black Entreprenuers, Black Professionals, Black Salesmen, Black Saleswomen, Prospecting Tips for Black Sales Professionals, Race Relations, Racial Discrimination, Racial Perceptions in Sales, Success Tips for Black Sales Professionals  |  Tag Tags: , , , , , , , , , , , ,  |  Comments No Comments