Yesterday marks the anniversary of the iconic speech that I hope will never be forgotten.  Because of this I run a post that I have run before.  The Rev. Dr. Martin Luther King talked of character, and I discuss a professional’s sales character  in this post.  Character is important, and it is what you will be judged by in your professional career.

_______________

Rev. Dr. Martin Luther King spoke eloquently regarding the future saying:

“…I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.”

Rev. Dr. Martin Luther King 8/28/1963

This speech delivered by this iconic individual symbolizes that there will be a day when skin color and race are not used as determinants of a ‘man’, but strength of mind, morality, independence, individuality, and other qualitative factors would be the measure used for judgment.

Obviously we are not there yet, or there would be no need for Black Sales Journal.  Progress has been made no doubt, yet there is still significant work to do.

Black Sales professionals have a lot to offer, and I will quickly define what I will call “sales character” which makes a real difference in professionals.  When you examine sales character, you are looking at some qualities that make a real difference in any sales professional.

The Attributes

I would describe these characteristics or attributes as those that greatly contribute to the content of one’s sales character:

• Ethical
• Mentally Tough
• Persistent
• Responsive
• Innovative
• Humility

There are probably more that qualify; yet these are high on the list.

Ethical – Solid ethics are important in everything, but extremely important in sales, where trust and honesty have high relative importance.  I went in depth on this subject in Black Sales Journal 12/1/2011- Are You Ethical?

Mentally Tough– Strength and toughness are qualities that make up the sales persona of any true professional.  It is so important in this ‘lonely’ profession that if you don’t have it, you should consider another professiona.  Rejection, most of which is not personal, abounds, and this requires a business stubbornness that is somewhat unique to this profession.  Visit Black Sales Journal 12/29 Mental Toughness – Asset For the Black Sales Professional for a review of this valuable topic.

Persistent – Persistence is a trait that makes the sales professional special.  Prospecting activities that bear no fruit are an obstacle to many.  The persistent sales professional who makes 24 calls knows that the 25th may result in an appointment, and also knows that the 26th may bear fruit as he knows his or her metrics and success ratio with making appointments.  I worked at a place once that had a monetary Persistency Bonus for those who kept pushing and pushing.

Responsive – You are responsive because you have customers and an employer who depend on you.  Customers have needs and expectations and deserve a sales professional who can make them a priority.  The employer counts on the sales professional for more than just sales, as service and territory coverage are important as well.  A great reference would be BSJ 6/16 Responsiveness – The Objective of the Sales Professional.

Innovative – The ability to come up with solutions that work in real time is what innovation gives.  Sales professionals also suggest changes in product and process that benefit the customers.

Humility – This one is tough for many sales professionals whose confidence level and sense of being the integral cog overshadows all else.  Being able to credit an associate or sales team is a must.  It is difficult for many professionals even though it should not be.  An associate who dances on the desk after a significant sale does not get it!  Spend that time crediting your associates and act like you have been in the end-zone before.

Real Life

Real life gives you things that you can’t even make up.  Truth be told, it can also give you characters could be on the silver screen.

I gave this example in Black Sales Journal, in Are you Ethical? The Question for All (12/1/2011).  This section was entitled “Even When No One Is Looking!”

I was once riding in a company vehicle with a sales rep and the customer to a business lunch in the Chicago area.  We were coming to a toll both and the rep reached into a bag and grabs a coin, which he deposited in the automatic toll basket and we were allowed to proceed.  At that time the toll was 25 cents.  On the way back from the successful lunch, he did the same.  As he did it, I looked at the bag, which must have had 200 or more coins and inquired as to how he got that many quarters.  He indicated that they were not quarters, but after a recent trip to Mexico he had a bag of centavos that were essentially worthless here.

Remember, this is in front of the customer.  Our customer heard him admit to using worthless foreign coins in the toll basket.  If you were the customer, how would you feel about this reps credibility?  What would you think about the organization that you were doing business with as you witnessed him doing it in front of his manager?

We had to terminate the rep (I refuse to call him a sales professional).  Let’s look at it from an employer’s view.  This unethical individual did the following:

• Sullied his image and the organization’s image in front of the customer creating doubt as to our ethics and credibility
• Engaged in a civil wrong which might have carried criminal penalties as well
• Committed expense fraud as he also received reimbursement for fraudulent expenses

I contacted the customer as I introduced the new sales rep.  I apologized for the fact that our representative did what he did, and explained that I had someone who was solid who would take care of him.  The customer said the following to me, “I really wondered about what organization would allow its employee to cheat like that.  I liked [him] but realized that I did not know him well enough to trust him.”  The customer was watching my response as much as he was watching the actions of the rep.

Summary

I know there are other traits and characteristics, yet these are truly important.  I say we all will be judged by the “content of character” as sales professionals at some point.  Our customer’s and our employer’s notice our character.

Be the best!

Your comments are welcome.

Negotiating salary and other items when accepting a new position intimidates many sales professionals.  Don’t ever believe that this negotiation is an art; it is actually more of an act!  Yes, it can be an acquired skill, but most importantly, you must believe in yourself.

I have written many times on this topic, including a post just a short few months ago.  The trick is to go in prepared.  Always be prepared!

____________

Negotiating Salary

There are ways to get what you want when it comes to salary and the other spoils, I would suggest that you take a look at these two posts in your effort to get what you deserve.  Combined,  these two posts cover salary, benefits, and sales situations (such as territory, vehicle, expense support, etc.) that could make your job much easier.

Check these two posts out.  They may be worth committing to memory:

Getting the Salary You Deserve! Part I

Getting the Salary You Deserve! Part II

Just lately I shared a post from a sales professional that successfully negotiated salary and other and was quite happy with the result.  He read both posts, and was not afraid to ask for what he wanted.  Read about that one here:

The Successful Salary Negotiation! It Can Be Yours!

More than anything else remember that salary, benefit, and other situations can be negotiated.  It is a timing issue though, so if you neglect to do it early on because you are skittish, you will miss your opportunity and leverage on all counts.

Career Builder Compensation Survey

This interesting article give the impression that many are reluctant to press for more compensation, and just as a matter of conjecture, are probably just as reluctant to press for benefits and other advantages as well.

I found this to be quite revealing and informative, and hope you do as well:

Career Builder Compensation Survey – 8/21/2013

It is good reading for any professional, and when it comes to sales professionals it is a reminder that you should never be afraid to ask for the ‘important’ stuff after the prospective employer has given an indication that you are their candidate.

Important points:

• Men (54 percent) are more likely than women (49 percent) to negotiate first offers.
• Many employers expect a salary negotiation and build that into their initial offer
• If unable to meet the job candidate’s salary requirements, a majority of employers are willing to provide alternative benefits

The new employer expects you to be engaged enough to want to have that discussion, but if you don’t show that bit of courage, it is fine with them.  Show the courage, you deserve everything that you can get.

Use All of the Tools

Remember to use the tools such as GlassDoor.com to understand the salary landscape, and employ fair, but firm, negotiation techniques.  Don’t undervalue your abilities and services as solid sales professionals are hard find.

If you have a salary negotiation story to share let me know.  I would love to hear it!

PS. – Thanks to Career Builder for taking on this topic.