We all know great looking sales people or sales position candidates like Johnny, who have the appearance of premier sales professionals.  You can line them up and it would look like a privileged and capable sales force ready to distribute any ready product in any sales territory.

The truth is that Johnny and many of these candidates will fail.  Failure should not be a bad word in sales; it should be known as the occupational filter that it is.

A great education, a solid appearance, a good product, and skills training are all things that should help, but there are some important things that play heavily on someone’s ability to sell effectively.

Not For the Faint of Heart

Sales can be lucrative as a profession, but when you are without a couple of these skills or attributes, you are going to be at a disadvantage.

Johnny will continue to struggle or even fail if he:

• Does not want to be in sales, and is unwilling to adapt
• Doesn’t communicate effectively
• Cannot form meaningful relationships
• Avoids success by avoiding the most uncomfortable aspects of the sales job
• Repeats the same unproductive activities over and over again
• Frankly does not want to put in the work
• Cannot deal with measurement and competition
• Does not have a winning attitude

Does not want to be in sales – If you do not what to be in sales, and are unwilling to adapt to it, you are in the wrong place, and won’t be there for long.  As a sales manager, one of my interview questions was, “If we choose another candidate for this position is there a job in this organization that you would elect to do if that position is available?”  If the answer was yes, that individual wanted a job, not a sales position.  They lose in the job search.

Doesn’t communicate effectively – This one is not just the spoken word, but the presentation particulars as well.  Communications skills, including listening are ultra important.  For those of you who do it well, you probably take it for granted, but for many other sales professionals communication skills are not top notched. Johnny cannot show well against those who perform on a high level.

Cannot form meaningful relationships – You have heard me say it before, “Relationships are everything” when it comes to most professional sales.  You might refer to Black Sales Journal 1/13/2011- Deepening Your Customer Relationships for more information on this important topic.  Relationships give you preference, and preference in a business relationship is where you want to be.  You don’t ‘work’ the relationship angle, you live it.  If you develop enduring relationships you will benefit for years.  Relationship skills make all of the difference in the world, and are a major reason why some reps cannot sell.  In a sales environment that requires implicit trust such as a large ticket sale situation, you must be able to develop relationships that give preference.  This kind of preference is important, as it ‘trumps’ racial preference as the buyer knows and trusts you.  But there are people that have a tough time with relationships, and have not mastered the process of developing relationship basics.

Avoids success by avoiding the most uncomfortable tasks – You will not be successful if you avoid the tough stuff.  Prospecting is a good example.  Avoid prospecting on Tuesday, and something might come up on Wednesday, then you have a sales meeting on Thursday.  You have successfully avoiding sourcing prospects for 3/5ths of the week.  This activity is something that you would want to do almost every day.  Avoidance happens, but not for long, as you will begin new job hunt activities if you continue to avoid important tasks.

Repeats the same unproductive activities over and over again- Whether it is the habitual coffee break, long lunch, or even Friday afternoons off, unproductive activities have a way of repeating themselves.  The consummate professional has an ability to stop this madness and focus on productive activities.  Many sales professionals review the weekend with colleagues on Monday morning.  What can be more unproductive than a review of everyone’s child’s soccer games when money and a job hang in the balance?

Frankly does not want to put in the work – There are those reps, which appear lazy, but in truth it normally is something less vexing such as the point above, Avoids success by avoiding the most uncomfortable tasks. But laziness does find its way into many sales reps lives, and usually they get away with it for a while because of the requirement that they work without close supervision.  If you don’t want to put in the work, get out of the way and let someone else have a chance.

Cannot deal with measurement and competition – There are many individuals that quickly find that they are in the most measurable job that exist.  Being constantly measured and in competition with their peers gets to them and distracts them from cold calling and building relationships.  It does not seem as impactful as some of the others above, but it makes a difference.  You can be a ‘social worker’ in many different occupations, including management, but you cannot afford to feed the hungry and take in the needy in sales, as you are going to be measured objectively for the most part.  Lack of mental toughness in the face of the competition is the reason many falter.

Does not have a winning attitude – I saved this one for last as it speaks to why many sales professionals don’t make it.  You have to have perseverance and a belief that you will prevail.  A positive outlook is the most important ‘attitude’ that you can carry with you on a call, and in the office.  I know that this sounds light, but armed with a positive and winning attitude you can do so much.  I know a Black sales professional who I mentor (I will call her JP) who keeps a positive outlook through difficult situations.  The employer sees it, the customer recognizes it, and her family feels it.  The sales professional wins in the end.

Is There A Magic Pill for Johnny?

If you have some of the problems above you can still find success.  If you have all of them, you might want to consider another occupation. If Johnny should not be in sales, it is understandable.  Many of us cannot be successful engineers.  Review this post, BSJ 2/23/2012– The Smartest Person in the Room, to understand why.

This list is not exhaustive, but contains the major reasons. Black sales professionals can conquer so many business and societal ills on the basis that they are strong and adaptable.

Put these points to use and make the difference.

Always be the professional!

If you are a job applicant, there are things that  you need to do, and this is one of them.  Information on you in the public domain may be true, or it may be false, but it should not be a surprise to you.  Know what exist about you as you should always “be the expert on yourself”.  This post from 2011 spells it out in good detail.  Read it, and do your research!

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We took a little time to discuss the effects of social media sites (Black Sales Journal – 3/10/2011, Social Media, know the Pitfalls) and what it could do to your employment, as well as your job search.  It can be devastating if you release the wrong information at the wrong time.  Pictures are worth a thousand words, and if you are not judicious in your attempts to show your great vacation, night out with the girls, or guy’s trip to a local gentleman’s club, you could damn your next job.

These are self-inflicted wounds that you can do to yourself, and regret for the rest of your life.  They are definitely avoidable so the more private you lessen the chance of this happening.

As you will see there are other wounds, and these are not necessarily self-inflicted, yet they can have a similar, or more striking effect.

Investigate Yourself

You owe it to yourself to know everything that others can glean about you.  It is a process I call “investigating yourself.”

Here is a short list about your sources:

“Googling” is good when you need an answer to almost any question.  A very simple act now is going to the keyboard and getting hundreds of results.  Quite frankly, we do it without thinking, and usually get the information that we want.  Search engines are imperfect devices that string together the characters of the alphabet and primary numbers to peruse the lexicons of all sorts of databases in order to find like strings of information.  Prospective employers use this tool as well.  What they find can be amazing.  What they find can be menacing as well.

You can be left without any recourse other than to try to explain the product of this search as you may have major difficulty changing it.  With that in mind, it is best to know what is there in its entirety.

Suggestion:  “Google”, “Bing”, and “Yahoo” your name and all of its’ variations to determine what information a prospective employer will see when they look you up.  There may be some things you can change; yet you will be armed with a view of what they are going to see.  If you are Milton Jones, and you also see that a Milton Jones from the same city and state was convicted of embezzlement, you have an opportunity to explain that he may be a distant relative, but he is not you.

Credit reporting can be your worst enemy or your best friend.  Are you aware that it is commonplace for a prospective employer to check your credit?  It is explained for you, although in fine print on the packet of information that is completed on line, or physically, as you must give them a signature or approval, and your social security number.  Remember, a terrible credit score might not keep you from getting a job, yet it can be a potential strike against you.  If you are going to have company credit cards, a company vehicle, or need to be bonded, this may present a problem.

Suggestion:  Know your score from the three credit reporting agencies (Trans Union, Equifax, and Experian) and have your explanations ready regarding why it is impaired.  If a company is going to trust you with their assets, your story may need to be very solid.  If there are situations like identity theft, you may want to bring information to prove that there was a problem.

Public Information sources carry strong credibility.  The following records can sink you if you don’t have good explanations:

• Police and Arrest Records
• Personal Debt
• Bankruptcy
• Judgments
• Liens

There are things in the above list that comes from circumstances we could not control, and things that, as our grandmother’s used to say, came from trifling behavior.  No matter how they got there, they are potentially on your record, and they may be irremovable, unless they are a mistake.

If they come from disputes that have not been properly adjudicated, you may have some hope, yet search engines as well as public record can find this information.

Suggestion- These are your records so don’t take it lightly.  Find out why, and how these items might be removed.  Review search engines for this as well as the credit records for debt.  You should know if there are any judgments or liens in the public record.  Of course you will know if you have filed bankruptcy.  Know your story, and your circumstances.  You are the expert on you, so reduce it to writing.  I suggest you don’t fabricate some lengthy story, but be able to explain what went wrong.

A Practical Example

While I was a sales manager, I received a call from a local basketball coach who suggested that I consider a basketball star from one of the public universities in Wisconsin.  He was Black, and from the same community I was from, and was supposedly a premier student from the standpoint of grades.

We went through the interview process and I not only thought this individual gave a great interview; he also had a list of references that was exemplary.  Everyone from college professors to past employers thought he had the personality and deportment to be a great employee and to sell.

I completed checking a representative number of his references, and proceeded to gather the rest of the requisite information.  Then came a possible roadblock.  The school would not release to the transcript to me.  We were at a crucial time in the process as I had done a significant amount of work already and I could not check his grades.

I figured that he might have a “past due” that was from not having settled up, so I contacted the candidate and advised that if he wanted to have the opportunity that I presented, he needed to act fast.  It turned out a little different in the end.

The candidate “fessed” up to me under time pressure that he had some library books that were not returned, and that they were holding his transcript until he settled up.  My response was, “if you want this chance, you need to get it solved within the next two days.”  Then it got more involved, and we determined that there were parking fines…numerous parking fines.

This marked the end of this issue, as I removed the candidate from consideration.  This one, more than anything else was an example of ‘trifling’ behavior.  Not returning of a couple of reference books and not making good on some university parking tickets cost this individual a chance at a good opportunity in outside sales with a reputable company, including a car and expense reimbursement.  It was the height of irresponsibility.

Your Access Vs. The Employers Access – A New Age

There was a day that your access to information was limited, and corporate access to information was supreme and penetrating.  Now, there has been a leveling of the field.  Your access to information is penetrating as well.  Business will pay someone to do it, yet you should have enough energy to “be the expert on yourself.”

Do not think for one minute that you are not going to be checked out!

Your comments are welcome.