“Who has confidence in himself will gain the confidence of others.”
- Lieb Lazarow

In corporate lobbies and shiny business buildings everywhere there are people trying to rob you of your self-confidence. There are those people who will attempt to find any crack or weakness to attack, and some with good reason.  Testing your meddle is what they are doing, and it is legal, and you should expect it.

_________________________________

One day I went on a call to meet a prospect that I had worked on for over 6 months just to get an appointment.  He indicated that we should meet at 9:00A sharp and that I had 45 minutes total appointment time.  That is not enough time to get the information that I needed, but it was a start.  When I arrived at his business at 8:55A, there were two trucks backed-up waiting to get into the loading docks.  I sat patiently waiting for the trucks to move, which would allow entry to the parking lot.  Feeling as if it would be too long, I parked down the street and walked two blocks.

I walked into reception at 9:06A and immediately was escorted in by the receptionist.  My buyer was sitting at a long table in the conference room staring at his watch.  He said, “I thought I specified that you should we would start at 9:00a?”  I apologized without explaining the situation.  He then said, “We are at 9:10 and you are eating away at your own time!”  He then said, “What in God’s name makes you the person I want to buy from?  You seem so young.”  I responded, “I know his industry well, and had some creative solutions that you will find attractive.”  I was on my heels at this point, and that was all that I knew to say.  His expression showed his lack of acceptance.

We rushed through the appointment.  My questions were hurried and his answers were brief, even incomplete.  I continued to probe, although cognizant of my time restraints. I was getting answers, but needed more.  At 9:45A he abruptly stood up, extended his hand and stated, “My next appointment is waiting.  I hope you have enough information.”  As he was leaving the room he parted by saying, “My assistant will make an appointment for the presentation.”  I did not have enough for a quotation presentation, and if I did not get more, it would have been a wasted opportunity.

Never Show You are Shaken

I was late, although only by a few minutes, but was on the defensive and I was young most likely compared to my competition.  Even on top of that, I was Black.  Being Black might not have been the biggest deal in the world, but I was a in a profession that required that you instill confidence in the customer as the product was an intangible.

I am not going to tell you that race was a factor, because I don’t know, but I will speculate below.

This individual was attempting to rob me of my self-confidence and I was not ready to let it go.   You have been in similar situations.  He questioned my professionalism (being late) as well as my age and I did everything that I could do not to appear defensive.

Build a Portfolio of Proof Sources

As you may have seen in BSJ 4/16/12 – Credibility, You Can’t Buy It, You Have Got To Earn It, one of the most effective tools to help establish credibility is proof sources such as letters of recommendation, accreditations, certifications, and other indications of your professional nature and ability to help customers.  Credibility will help give you confidence.  Armed with these, you can answer the questions about experience, age, and knowledge.

If you are new in the sales occupation, you will eventually have these questions so take the opportunity to prepare your portfolio to house these important items:

• Letter from prominent customers singing your praises
• Certifications and designations indicating technical ability and knowledge
• Your reasons why you should be the customers sales professional

These will help, but the most important display is your own demeanor.

Be ‘Cool’ in the Game

If you are new, you may not have all of these items, but whether a novice or a vet, you still need to be look confident and composed no matter what the situation.

Never appear smug but do recognize that you want to portray that the ‘solution’ just walked into the room.  You don’t want to be ‘worshipped’, only believed.  Make solid eye-to-eye contact and put down your electronics, retreating to a reliance on your personal skills.  Remember you listening skills and your ability to show empathy (BSJ – 10/13/2011, Empathy, Put Yourself In Your Customers Shoes) and always deliver solutions…. then sell (BSJ 6/20/2011 -Deliver Solutions…Then Sell).

Something to Think About

He did not involve my race in any of his comments.  He may have been tough, but he was a professional.  Maybe it was not a factor to him.  No matter what, this buyer was a tough one.

Regardless, all a Black sales professional can do is to exude confidence, be ultra prepared, and armed with as much ‘ammo’ in the form of proof sources to deal with perceptions that you might have basic faults.

I always think about being on time and not starting out a meeting with an apology.  Way back then, or even before it, I realized that you start from a weaker position if you ‘begging’ someone’s pardon as the meeting is starting.

In the end, I did not sell this account at this time, although I did sell him in the future.  My presentation was solid according to my manager who was on the call.   This buyer worked with me two years later.  My manager would later say that I ‘developed’ the prospect during that proposal.

Be confident in your abilities, even though buyers, and situations work to strip you of your ‘high’.  If you have prepared well, and know your trade, you should walk in with your shoulders high and ask for the business.

Always be prepared!

Your comments are welcome. You can reach me at Michael.Parker@BlackSalesJournal.com.

I have worked with countless sales professionals.  Monetary success and recognition are mainstays for the best sales professionals, but even those who are not at the top of their game enjoy some of the special spoils of the position.   The next meeting, survey the room and give it some thought….knowing the benefits of the job, even though it is hard work, who is the “smartest person in the room?”

____________________

If you were to do a little research you would find something fascinating about people and positions within your organization.  You would find that the successful sales executive usually out-earns most positions that are not considered upper management.

Let me explain it in different way.  When I was a sales manager, I expected that my successful professionals should make more than I made, and the best did so handily.  General managers, vice-presidents, even some Sr. Vice Presidents and up are at a disadvantage when it comes to the total compensation package, but there are good reasons for it.

So why do so many people believe that all the brains in an organization are in the engineering departments, finance department, and general management?  Well, because so many people don’t know the rigors of professional selling and the strategies and intelligence and skills needed to be accomplished at the role.

No Logarithms Needed

Think about the sheer brainpower needed to calculate the thrust to get out of earth orbit for a space vehicle with monstrous dimensions.  If you consider the brainpower necessary to design the new generation of space vehicles you would be correct in that it takes a ‘rocket’ scientist.  Now the big question:  Could they sell it?

Have you ever considered that those skills are literally worthless when they are used to try to convince a buyer that he or she should change widget manufacturers and do business with your organization?  You don’t need sophisticated mathematical formulae or extreme logarithms to make that happen, you need the ability to:

• Create trusting and confident relationships
• Apply sales techniques to influence buying decisions
• Anticipate and answer the customer questions
• Present effectively and with aplomb

Many people have trouble putting a value on these, but a sales manager and General manager know that this individual makes their job easier.  It is obvious that we all have our calling in life, and the role of a sales professional, as I have said before is to “convince someone to do something that they would ordinarily not do.”  Frankly, not everyone can do it.  It is an art, with some technical aspects behind it.

It’s Not For Everybody

Not everyone can play this role as it requires an individual who can:

• Work with all types of people
• Analyze and anticipate buyers needs and desires
• Withstand rejection
• Counter objections effectively

The best of these individuals are compensated highly for their skills and the uncertainty of the job to the degree that their annual income, which may include salary and bonus or otherwise are enviable.   Sure it is hard work, but so many know it is their ‘ticket out’ and have provided for their family in ways that draws jealousy from people in the other functions or departments.

I have seen sales compensation amounts in sales departments well over the $1M mark, and currently know a sales professional in financial services who 5 years ago, when the getting was good cleared over $1.2M.  Now, that is rarified air, and there are many who make more than those high numbers.  I am talking about b2b sales in these examples, and I am not talking about extreme or exotic products.

Machines Will Never Take Over

The occupation of professional sales is not unique, but it does stand out.  It might be one of those occupations that will not be taken over by computers or outsourcing.  The reason is simple, customer intimacy!  The sales professional does a lot of things, but the most importantly from the standpoint of the customer, they create the confidence that the customer needs to make the switch and stay put.

Even when we are talking about a commodity, the sales professional and the value that they bring can make the competitive difference (See Black Sales Journal 2/24-Selling a Commodity – The Difference is You).

The sale professional recognizes customer lifetime value (from the sales standpoint see Black Sales Journal 2/16 – All Customers Are not Created Equal) and seeks to extend the relationship as long as possible.

When the machines can create and nurture relationships we will be in trouble, but I don’t see that happening soon.

The Smartest Person In the Room

So the smartest guy in the room might not be the engineer, the architect, the computer designer, or the aerospace scientist, it might be the person who operates closest to the person that pays the bills.  We know that as the customer.  We can’t do without them, and they need to be nurtured and fed.

This sales professional role is best done by someone who comes in with the skills that we probably take for granted.  We will call them advanced sales skills.

So the smartest guy in the room may well be the Ultimate Sales Professional (Black Sales Journal – The Ultimate Sales Professional I, II, and III).  Read this and let me know what you think.

We will ‘just ask him not to wear a cape to the sales presentations.  So when the meeting happens, who is the smartest guy in the room?

Your comments are welcome. Reach me at Michael.Parker@BlackSalesJournal.com.