Black Sales Journal

There are no quick fixes!  But…these skills make a noticeable difference quickly.  Paying attention to these, and you wil see the benefits early and often.  Always be the best!

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I hope I never sound like a broken record, but there are some ‘rules’ that I believe in.  One of them is being prepared; another is mastering the relationship.  Those two are important, but there are more.  Realize that you can change the game with these skills and activities.

It is imperative that you have command of some very important skills to help you be successful.  We are going to make the assumption that you have a command of the requisite sales skills.  Warning…those skills are not enough.  You need skills regarding relationship building, responsiveness, and being effective.

It is work being prepared, just as it is work doing those activities that make you effective.  There is no way out around that.  I assure you…these things will reward you for the rest of your career.

Skills and Activities that Change the Game!

Be an Expert or a Specialist

Visit these BSJ articles - Your Customer Needs an Expert and More On Being an Expert

Yes, your customer does need an expert.  They may not have told you, or they might have used some key phrases such as, “I need someone who understands my business.”  Customers do not want pretenders so study your trade and your area of specialization.  When you specialize, you will want to get some certification, accreditation, or degree.  In the absence of those being available, you will want some recognition notoriety.  One way or another, you want to be recognized.  Don’t take this one for granted as it definitely changes the game.

Network Effectively

Visit these BSJ articles– Networking for the Black Sales Professional and Know Your Elevator Pitch

Whether you’re a sales professional that works for a larger concern, or an entrepreneur who runs a one-person shop, you need to hone your networking skills to a degree that you are effective and efficient.  You know the importance, as the professional who is solid at networking effectively is never without someone to present to.  Yes, it is speed dating at its finest but there is no activity like it that can yield these types of favorable results.  You will get a lot of practice at this and a lot of time for trial and error.

Create Deep Enduring Relationships

Visit these BSJ Articles – Deepening Your Customer Relationships and Deepening Your Customer Relationships Part II.  I would also suggest visitingShould You Ask your Customer for Feedback?

Unless your sales job is transactional such as a one-time sale, you will need to have an actual relationship with your customer.  You will need to get to know them, listen to them, and be responsive.  If you cannot develop a relationship that is more than casual, you are always at risk for another sales professional.  Relationships take time, develop dependence, and generate trust.  Who will risk their position, project, and profits on you and your product if you have not been able to develop a relationship?

Be Responsive

Visit these BSJ articles – Responsiveness – the Objective of the Sales Professional and Following-Up! – Correspondence Creates an Edge.

Being responsive and exceeding expectations can separate you from other sales professionals.  Excellent follow-up is an activity that needs more attention.  It can begin to give you a special preference that accrues to someone that others can only hope to copy.   The responsive professionals are in demand because they do the things that others only do intermittently.  They communicate, keep commitments, and look toward the future.  This is a requirement to be the Ultimate Sales Professional (BSJ – Ultimate Sales Professional 1, Ultimate Sales Professional 2, and Ultimate Sales Professional 3) as it definitely separates the professional. Responsiveness is easy to talk about, but more difficult to do, as it requires you to exceed customer expectations, and be what your company needs as well.  It can be done, and you will see that at a point, these two different objectives intersect at a point.

Be Memorable

Visit this BSJ article– Make Yourself Memorable

It is not good enough to be good, or even the best, if you are not remembered!  Take the time to make sure they remember you as it will show well for all reasons.  Always be the professional and never miss a chance to present your (yes, your) brand, as opposed to the company you work for.   Your brand in addition to being responsive and all of the other fine attributes, you stay close.  You drop a handwritten note showing your appreciation.  You pass along emails and newsletters that should concern the customer.  You strengthen the customer’s knowledge and he becomes dependent on you.

Master the Skills – Make the Money

There are more skills that you might need, and more that are crucial at different times, but in the sales arena, if you put these together along with the skills that make you accomplished within the organization that you work in, you can ‘change the game’.

Review the articles that I have shown, and you will see the specifics. Remember, you cannot gain mastery without working at these.

Your comments are always welcome.

Some times you have to face the music.  Know when to let go, and how to do it.  This post will help with this enormous task.

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In Black Sales Journal we have talked about a lot of topics, many of them being fairly sensitive.  This topic is one of those that is practical, as the profession of sales, and certainly the plight of the Black sales professional can lead to some tough decisions.

There are many solid reasons to leave a sales position at an organization, but more reasons to stay and be successful.  But if you must leave, you must leave!  Organizations are ‘organic’, meaning they change and respond to their surroundings, but these organizations, and their sales functions are far from perfect.

But don’t expect perfection, as a matter of fact, expect imperfection and find a situation that favors you.  It is natural that organizations are imperfect, because the people that run these organizations are imperfect as well.

As you may remember from past issues of Black Sales Journal, you work directly for a person, not for the whole of ABC Corporation!  Your relationship is with a supervisor, manager, or in some cases an owner/principal (if it is a smaller firm).  Remember that issue because your ability to form productive and mutually rewarding relationships is the most important activity that you can undertake.  Relationships are everything!

8 Reasons to ‘Ditch’ Your Sales Job!

These are not the only eight reasons, but they are reasons that manifest themselves in many sales organizations, and some of them specifically affect Black sales professionals.  We talked about some of it in Black Sales Journal 4/7/11, When to Consider Moving On.  Take a look at this one as well.

Let me state before showing these items that I think there are things that stem from adversity that build character and sharpen focus.  Now character building and focus sharpening do not pay the rent or house note.  Make good decisions though and don’t run from difficult situations.  Gotta Go, Gotta Go!

You don’t believe in your product or service anymore – If you really don’t, this is a true reason.  If you don’t believe in it, it will undoubtedly show through in your work.  Find something else to sell, or you will be a faker, a hypocrite, or even worse, a liar.  Understand, you don’t have to believe in your product to sell it, but if you don’t, you won’t necessarily defend, promote, and evangelize the merits of the product to the degree necessary to be a premier sales professional.

You don’t believe in, or respect your company’s management – If it is your belief that your management is ‘Mickey Mouse’ or even worse, you obviously can still work there.  If it grates you to a big degree that they can’t get it right, you may need new management, and thus a new company.  If they can’t define the direction of the organization, or ‘waive like a reed in the wind’ constantly changing program and direction, you may desire new leadership

Your relationship with your sales manager is strained and irreparable – This one is simple, but complicated.  Here we are in the most important relationship you can have in the workplace.  If this one does not work naturally, or does not respond to some attention on your part, you have to ask yourself one question:  “Am I able to make it at this place without managerial support?”  If you pretty much can do it and enjoy the benefits of a solid income and work conditions, even without this relationship being ‘warm’, then I would try to hang in there.  Remember, managers turn over also!

You are working ridiculous hours and have literally no family or personal life – This one does not happen as much in the sales world as in some other office settings, but when it does happen, it is usually because of not having much sales support.  If that is the case, you need to measure the positives of the organization against the detriments.  If you are leaving at 5:30A and getting home at 7:30P with regularity and at the same time you are sure you are efficient at what you do, you probably need another situation.  Maintaining work-life balance is important or your mate will be stressed and your children will miss you.

Business ethics are an issue with your sales manager or company management – If you think that your manager, or your company’s senior management is unethical in terms of they way they treat people, finances, or laws, then it is time to go.  See Black Sales Journal 12/1/2011, Are You Ethical?Make sure that you have solid justifications, and then make your decision and go.  No needs for a spectacle, but if there is an ethics problem and you feel the need to state it, do it in your exit interview or in a well-spoken memo to human resources and your manager.  This one should come from your heart and your head.  If you really feel it, then you need to do it.  We are all known by the company we keep!

You cannot make enough money at this company – If you cannot make enough money to live on because of the compensation or remuneration system, you may need to give it up.  If you cannot make enough money based on the inferiority of the product, you may have to cut ties as well.  You have to be objective regarding your abilities and your effort and you need to ask the question, “How would I fare under another system?”

Stress is taking over your life and causing you medical problems including lack of sleep – If you are stressing over your sales position in such a way that you get no requisite sleep and rest and you are losing appetite, you are either in the wrong job or the wrong profession.  Things always get worse before they get better in employment situations, so begin your assessment as to whether the job, or occupation is for you, and if you need a change, start now.

The issues of racial fairness, and gender equity exist, and all means for remedies are shut down. – This is a big one.  If your manager, or managers are inherently unfair, at least, or potentially prejudiced or discriminatory, you have some decisions to make.  Note BSJ 12/20/2010 Preference, Perceptions, Prejudice, and Your Employer and recognize that the solutions get decidedly slim when you are dealing with the unfairness of racial discrimination.  Racial preference is one thing; prejudice is a whole different ‘ballgame’.  Put up the good and dignified fight, but if you sense the imperative to vacate, then it is understandable.

No matter what you do, leave with dignity, and as a professional. Never succumb to the pettiness of spite.  You are better than that.  In the near future, we will once again discuss remedies for injustices, but in most cases these items above are not injustices, just a bad systems and poor management.

Keep reading over the next few weeks and you will find out how to deal with many of these issues.

Your comments are welcome.